Tourists acquired generous experiences during their trips. Some of those experiences are unforgettable and termed memorable tourism experiences (MTEs). As an important antecedent factor, MTEs have gained attentions recently. However, related variables being studied are diversified and provide insufficient understanding at this early stage. It indicates further needs of exploring MTEs more to clarify their roles. The relationship among MTEs, tourists' well-being, place attachment and behavioral intention were focused in this study. Place attachment was introduced as a mediating variable between MTEs and behavioral intention. Although tourists may not establish place attachment easily in short holidays, their MTEs may facilitate the development of place identity and place dependence to some extent, and may further enhance their behavioral intention to revisit their destinations or recommend the places to others. Moreover, through reminiscent past memories, tourists may attain hedonic and eudaimonic well-being, and this may further affect their place attachment and behavioral intention. The research population was domestic tourists visited Yogyakarta in Indonesia. Yogyakarta is a leading destination for domestic and international tourists. Questionnaire was designed to collect information online with using 7-point Likert scale for the 4 main variables. The results of reliability test and validity test of all items were reliable and valid to process on the further steps of this research. All of the five proposed hypotheses were found supported. The mediating effect of place attachment was found to be partially mediating, which strengthened the relationship between MTEs and behavioral intention. MTEs in this study was found to affect tourists' well-being. Furthermore, the variable of well-being was found to affect tourist' place attachment and behavioral intention.
