以服務便利性模式及環保態度 探討自備環保餐具及使用 線上點餐之意願

CCUR > College of Business > Master of Science in marketing > Thesis > Item 987654321/50833

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/50833

Title:	以服務便利性模式及環保態度探討自備環保餐具及使用線上點餐之意願 Applying service convenience model to explore the intentions ofself-made environmental tableware and order online
Authors:	林巧真
Contributors:	行銷碩士學位學程碩士班
Keywords:	服務便利性 Service convenience
Date:	2021
Issue Date:	2023-02-13 13:46:40 (UTC+8)
Abstract:	隨著全球暖化現象一直到海洋垃圾量超載至生態圈無法負荷等環境議題，環境保護之重要性日益攀升。除此之外，如何將環境保護觀念與知識置於校園教育中，並且落實於校園內，將是值得研究議題。 Berry, Seiders, and Grewal (2002)提出服務便利性架構，並指出服務提供者透過有效之活動以促進消費者或使用者對服務便利性之知覺。為結合環保行動，本研究創置點餐之APP並結合需自備環保餐盒之概念於問卷中，以測驗受試者對此APP之想法。本研究透過問卷調查法，發放問卷予中國文化大學學生及教職員研究對象，以探討服務便利性模式及環保態度對自備環保餐具結合線上點餐APP使用意願之影響。透過複迴歸分析，本研究發現服務便利性模式之決策便利性、交易便利及後利益便利性皆對結合自備環保餐具之線上點餐APP使用意願具有顯著正向相關；再者，環保態度對結合自備環保餐具之線上點餐APP使用意願亦具有顯著正向相關。此外，服務便利性中接近便利性及利益便利性對結合自備環保餐具之線上點餐APP使用意願則不具有顯著性影響。最後，依據本研究之結果發現，以提供給中國文化大學或其他學校、公司作為發展考量，以實現將環保之實際行動結合科技帶入生活。 Due to the global warming and the environment disruption, environmental protection is more important than economic growth. In addition to environmental protection, this is an important issue to consider to include the concept and knowledge of environmental protection into the campus. Berry, Seiders, and Grewal (2002) proposed the service convenience model and indicated that the perception of service convenience can be improved by conducting effective activities. This study designs a survey questionnaire to distribute it to the subjects of Chinese Culture University’s students and other staffs. The multiple regression analysis is used for analyzing the data. Results reveal that decision convenience, transition convenience and post-benefit convenience and environmental attitude significantly affect the intention to use the app of order online. Besides, both access convenience and benefit convenience have no significant impact on the intention to use the app of order online. Finally, based on the research findings, implications, limitations and directions for future research will also be presented in this study.
Appears in Collections:	[Master of Science in marketing ] Thesis

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