科技演進改變了人們的生活模型，讓數位生活型態受到關注，而銀髮族在生活場景深受數位影響的情況下，是否對數位生活型態和行動應用有產生了顯著變化，更是令人感到有趣的課題。因此，本論文以數位生活型態為基礎，辨識潛藏於銀髮族的不同數位使用型態和族群，藉此探討台灣銀髮族的行動應用使用行為。
本論文參考既有數位生活型態研究進行題項修正，並透過問卷調查，針對回收自302位台灣銀髮族受訪問卷進行分析。結果發現，依據數位生活型態構面，可將銀髮族分為數位生活享受者(11.9%)、數位生活體驗者(34.6%)、數位生活猶豫者(32.1%)，及數位生活抗拒者(21.5%)等四個族群；此外，透過變異數分析也發現，數位生活型態比人口統計變數能更有效區辨銀髮族行動應用行為與態度；最後，研究也發現，雖然疫情會驅動銀髮族使用行動應用的意圖，但轉換為具體行為的比例仍相對有限，因此仍需搭配前述族群特質設計相關誘因，方能有效加速銀髮族具體行動應用。
The evolution of science and technology has changed people’s lifestyles, particularly in the digital era. However, less attention is paid to how the seniors react to this dramatic change in terms of their perceptions and behaviors on mobile applications and payment. To fill the aforementioned challenge, this thesis analyzes and categorizes Taiwanese seniors based upon digital lifestyle measurements.
This thesis analyzed the data receiving from 302 seniors. On the basis of four factors of digital lifestyle measures, four clusters were identified. The four clusters are digital life enjoyers, digital life experiencers, digital life hesitaters, and digital life resisters. This thesis presents findings and proposes implications on how the government and how education players react to the online learning patterns. In addition, it is also found that digital lifestyle performs better than that of demographic variables in terms of distinguishing behaviors and attitudes toward mobile applications of seniors. Finally, this study also finds that although Covid-19 may drive more positive attitudes of seniors toward mobile applications, the truly usage behaviors will not increase unless corresponding incentives being offered.
