國軍人才招募之網路行銷關鍵因素探討

文化大學機構典藏 CCUR > 商學院 > 資訊管理學系暨資訊管理研究所 > 博碩士論文 > Item 987654321/50760

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题名:	國軍人才招募之網路行銷關鍵因素探討 A Study on the Key Factors of Army Internet Recruitment
作者:	侯宇鴻
贡献者:	資訊管理學系碩士在職專班
关键词:	網路行銷人才招募關鍵因素募兵制國軍文宣招募宣傳效果 Online marketing talent recruitment key factors recruitment system national military propaganda recruitment and publicity effects
日期:	2021
上传时间:	2023-02-10 09:43:16 (UTC+8)
摘要:	在現今網路與競爭人才的時代，運用尋職者重視的關鍵因素，制訂有效的誘因機制以提升組織吸引力，進而研擬有效的招募徵才規劃，國軍在正面形象塑造上也運用了相當多策略，不論是在平面媒體或是電子媒體中都可以看到國軍的形象文宣、形象廣告，但是何種關鍵因素對加入國軍有興趣之青年招生較具吸引力，從探討招募關鍵因素為基礎，採用專家訪談方式及相關文獻探討進行研究。最後，根據研究結果提出結論，以提供國軍後續招募行銷規劃及未來之研究參考。 In today’s era of the Internet and competitive talents, using the key factors that job seekers pay attention to, formulating effective incentive mechanisms to increase organizational attractiveness, and then formulating effective recruitment plans, the Army also uses it in shaping its positive image. There are quite a lot of strategies, whether in print media or electronic media, you can see the image propaganda and image advertisement of the national army, but what kind of key factors are more at-tractive to recruiting young people interested in joining the national army, from the discussion on the key to recruitment Based on factors, the research is carried out by means of expert interviews and related literature discussions. Finally, conclusions are made based on the research results to provide reference for the follow-up recruitment and marketing plan of the national army and future research.
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