網紅經濟教育訓練AR模式之研究-以牛樟芝為例

文化大學機構典藏 CCUR > 商學院 > 企業管理學系暨國際企業管理研究所 > 博碩士論文 > Item 987654321/50732

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題名:	網紅經濟教育訓練AR模式之研究-以牛樟芝為例 Introduction of AR Mode Education and Training to the Internet Celebrities' Economics:In Antrodia Cinnamomea as a Case of Study
作者:	陳盈志
貢獻者:	國際企業管理學系碩士在職專班
關鍵詞:	網路紅人數位學習牛樟芝擴增實境印象管理理論資訊系統成功模式 internet celebrity e-learning antrodia cinnamomea augmented reality theory of impression management, TIM updated D&M IS success model
日期:	2021
上傳時間:	2023-02-09 14:41:42 (UTC+8)
摘要:	本研究探討擴增實境在教育訓練中應用數位學習模式，以資訊系統成功模式與印象管理等各項構面影響因素為探討，探討使用者對於使用AR學習意願的模式。本研究建議，相關產業業者應能掌握相關體感科技，其註釋環境創造知識共享及新形態體感經濟之間互動型態等優點，制定標準化的訓練模式，帶動網紅經濟等產業多元應用。本研究以便利抽樣的問卷方式，將具有網路相關基本專業知識及社群平台相關知識一般民眾列為研究對象，共回收250份問卷，有效問卷204份，使用 SmartPLS 2.0進行模式驗證與假說檢定分析，及透過SPSS軟體進行樣本資料分析共推論十六項假說，預計所有假設皆成立。 This study explores the application of augmented reality digital learning model in education and training, and explores the patterns of users' willingness to use AR learn-ing by taking the factors affecting the success model of information system and im-pression management as the discussion dimensions. This study suggests that the rele-vant industry operators should be able to grasp the advantages of related mo-tion-sensing technology, knowledge sharing created by environment and interaction between new forms of motion-sensing economy, and develop standardized training models to drive diversified industrial applications such as web celebrity economy. In this study, ordinary people with basic professional knowledge related to the In-ternet and social platform were selected as the research objects by means of convenient sampling questionnaire. A total of 250 questionnaires were collected, and 204 valid questionnaires were collected. SmartPLS 2.0 was used for pattern verification and hy-pothesis verification analysis. A total of 16 hypotheses were inferred through the anal-ysis of sample data by SPSS software, and all of them were expected to be valid.
顯示於類別:	[企業管理學系暨國際企業管理研究所] 博碩士論文

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