探究其原因在於雪山隧道的開通，往返台北與宜蘭兩地所花費的時間大幅縮短，因此大大提高遊客開車舒適性。原本希望透過交通便利提高當地的遊客住宿率提高，但實際上並未如預期產生實際的效果。因此，是否因為交通建設所帶來的便利，雖可促進宜蘭地區觀光收入的增加，但卻使得遊客住宿的意願改變，這值得我們進一步的討論。
本研究將針對前往宜蘭的民宿旅客來探討服務品質、住宿體驗、目的地意象與再宿意願之間的關係。以敘述性統計分析、項目分析、信度分析、迴歸分析、相關分析為分析方法。本研究動機是希望探討以個別觀光地區民宿作為研究對象，旅客蒞臨民宿對於民宿的服務品質、住宿體驗、目的地意象與再宿意願的感受，是否滿足眾多旅客之喜好。
Exploring the reason is that the opening of the Snow Mountain Tunnel has greatly shortened the time it takes to travel between Taipei and Yilan, thus greatly improving the driving comfort of tourists. The original hope was to increase the accommodation rate of local tourists through convenient transportation, but in fact it did not produce actual results as expected. Therefore, whether because of the convenience brought by transportation construction, although it can promote the increase of tourism income in Yilan area, it will change the willingness of tourists to stay. This is worthy of our further discussion.
This research will explore the relationship between service quality, stay experience, destination image and revisit intention to stay at homestay travelers going to Yilan. Descriptive statistical analysis, project analysis, reliability analysis, regression analysis, and correlation analysis are the analysis methods. The motivation of this research is to explore whether the guest's experience of the service quality, stay experience, destination image and revisit intention to stay in the homestay will satisfy the preferences of many tourists with homestays in individual tourist areas as the research object.
