數位經濟的來臨，加上COVID疫情的推波助瀾，為企業的數位轉型產生強烈需求與發展契機。但是，達到數位轉型並非一蹴可幾，除了階段化的發展外，另一個關鍵則是企業內部需要進行評估，才能明白企業在數位轉型上的潛在關鍵挑戰，方能確定企業所處階段和最佳的進行策略。有鑑於目前實務與學術在數位轉型上多提供的是方法、步驟與自評量表，但是，有關如何善用既有工具進行自我評估診斷，協助企業更為理解並提出更適切的作法，尚未有系統化討論之情況，因此，本論文希望聚焦此課題，發展出協助企業在數位轉型歷程中進行觀念與做法調校的參考模式，找出具體的數位轉型重要做法和路徑。透過文獻及實務做法的回顧，本論文先提出使用的量表和評估步驟，接著，再以一家具代表性的媒體企業進行實際案例測試與檢視，初步確認所提做法的可行性。
In the era of digital economy, the issue of corporate digital transformation has been re-garded as one of the key topics for business. Particularly, as the COVID-19 pandemic re-form or limit the behaviors of both business and consumers, the needs of digital transfor-mation are enforced. However, it is known that digital transformation cannot be imple-mented shortly and is not purely a technological issue; instead, how to identify individual status and problems of each firm would be an underestimated step for the success of digi-tal transformation practices. Owing to the fact that current literature provides limited in-formation in terms of the above-mentioned issue, this thesis focuses on developing a draft of digital transformation evaluation method, including a suggested survey questionnaire and sampling strategy, through a review of current practice and literature. Finally, to vali-date the feasibility of the proposed model and illustrate how to apply the proposed ap-proach, a field test on a representative media corporate in Taiwan is conducted.
