在動態競爭系列研究領域中，廠商間的競爭、合作互動分析一直是重要研究主題，在過去的研究多著重於廠商之間靜態的策略型態分析，與市場上廠商實際在市場上採取的競爭、合作行為仍有距離。本研究全局的考量了廠商、研究產業、競爭行動類型、合作行動類型與跨國企業相關因素，進一步分析廠商間的競爭性互動，彌補過往專注於靜態的市場競爭者分析之研究缺口，並探討廠商相互之間進行競爭性互動的實際情形，以及對廠商績效的影響。
本研究為動態競爭系列研究中，以全球航空產業為研究產業，並進行實證分析。動態競爭系列研究中，具全球性之研究樣本取得實為不易，故本研究對於全球動態競爭系列研究之一般化上具有一定程度貢獻。
本研究以察覺、動機與能力(AMC)觀點為主軸，探討企業採取之行動、廠商變數對於廠商績效的影響。實證結果發現：(1)焦點廠商發起之競爭行動比例，對競爭者行動數具負向影響；(2)焦點廠商發起之合作行動比例，對競爭者行動數具負向影響；(3)競爭者行動數目，對焦點廠商績效具負向影響。
In the field of strategic management, the analysis of competitive interactions between firms has always been an important research topic. However, in the past, most studies focused on the static strategic pattern or influence between firms, which is still far from the actual competitive behavior initiated by firms in the market. In this study, we concerns the firms, industry factor, competitive actions, cooperation actions and multinational factors, further investigation, analysis of the dynamics of the competitive interaction among firms that make up the past focus on static analysis of market rivals research gap, a more exquisite manufacturers to the actual situation of competitive interaction between each other, and influence on the firm performance.
This study is the first in a series of dynamic competition studies to research the global carrier aviation industry and conduct empirical analysis. In the dynamic competition series, it is not easy to obtain a global research sample, so this study contributes to the generalization of the global dynamic competition series.
Based on the awareness, motivation and capability (AMC) perspective, this study explores the impact of corporate actions and vendor variables on firm per-formance. The empirical results show that :(1) The competition actions of focus firms has a negative impact on the competitor actions; (2) The cooperation actions of focus firms has a negative impact on the competitor actions; (3) The competitor actions has a negative impact on the performance of focus firms.
