| 題名: | Consumer perceptions of the Michelin Guide and attitudes toward Michelin-starred restaurants |
| 作者: | Chiang, CF (Chiang, Chun-Fang)
Guo, HW (Guo, Hung-Wen) |
| 貢獻者: | 觀光系 |
| 關鍵詞: | Michelin Guide
Michelin-starred restaurants
Perceived risk;Attitude
Purchase intention |
| 日期: | 2021-02 |
| 上傳時間: | 2021-04-19 10:37:12 (UTC+8) |
| 摘要: | The Michelin Guide (MG) review is considered the most authoritative indicator in the global gastronomy industry. However, academic studies on restaurant reviews are mostly qualitative and interview based. This quantitative study attempted to fill the research gap in understanding consumers' attitudes toward the MG and Michelin-starred restaurants (MSRs). We used the source credibility model as a theoretical foundation. The results showed that consumers' perceptions of MG had a positive impact on their attitudes toward MG and a negative impact on their perceived risk of MSRs. Perceived risk did not significantly affect their attitudes toward MSRs. Furthermore, their attitudes toward MSRs had a stronger impact on purchase intentions than did their attitudes toward MG. This study has significant implications for the restaurant industry and seeks to inspire further academic research on restaurant reviews. |
| 關聯: | INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT 卷冊: 93 文獻號碼: 102793 |
| 顯示於類別: | [觀光事業學系暨研究所 ] 期刊論文
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