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    題名: 以科技接受模式探討自助式電子點餐之研究
    A Study of Self-Service Electronic Ordering with Technology Acceptance Model
    作者: 陳亭羽
    貢獻者: 觀光事業學系觀光休閒事業碩士在職專班
    關鍵詞: 科技接受模式
    自助式電子點餐
    日期: 2021
    上傳時間: 2021-03-03 10:58:21 (UTC+8)
    摘要: 本研究主要藉由科技接受模式(Technology Acceptance Model, TAM),探討自助式電子點餐,採用網路問卷的方式,隨機抽樣,透過量化分析結果調查出目前以台灣地區(台北市﹑新北市)使用平板、3C使用者如未來消費市場皆使用自助式電子點餐之接受度。

    本研究以Google搜尋引擎設計線上Google網路問卷表單進行問卷調查,鎖定台灣地區(台北市、新北市)進行發放,總計問卷回收數為314份,以SPSS 21.0作為分析資料整理,根據蒐集結果統整後以統計技術如敘述性統計、信度分析、相關分析及迴歸分析來進行檢驗。

    分析結果顯示發現受訪者均認為如自助式電子點餐納入生活中是實用的、自助式電子點餐的確開始比傳統紙本點餐便利、自助式電子點餐可以增加話題與互動感,提升點餐趣味度、身為消費者願意再次使用自助式電子點餐。期待未來研究者可參考本研究建議針對未來研究進行改進及探討,期望透過此研究結果,可以提升消費市場未來導入自助式電子點餐之可行性評估的參考。
    This study mainly investigated self-service electronic meal ordering via a technology acceptance model (TAM), where a random sampling-based online questionnaire method was used. Through quantitative analysis results, users’ acceptance of using tablet or 3C products for self-service electronic meal ordering in the future consumer market in Taiwan (Taipei City and New Taipei City) was investigated, which was expected to serve as a reference for feasibility assessment of introducing self-service electronic meal ordering in the future consumer market.

    This study uses Google search engine to design an online Google questionnaire form and conducts the survey. The distribution scope is centered on Taiwan region (Taipei city and New Taipei city). A total of 314 copies of questionnaire were recovered, which were sorted out by the SPSS21.0 as the data analysis tool. Based on the collated result, statistical techniques such as Descriptive summary Analysis, Reliability Analysis, Correlation Analysis and Multiple Analysis were conducted, presenting the following findings.

    The analysis results suggest that respondents all agree that, it is practical to introduce self-help electronic food order services into life; self-help electronic food order services are indeed becoming more convenient than the traditional way of ordering through paper menu; self-help electronic food order services can bring more subjects for discussion and enhance the sense of engagement, making the process of ordering more playful; as consumers, they are willing to use self-help electronic food order services again. It is expected that future researchers can refer to the recommendations of this study to improve and make further discussions in future studies. We hope that the findings of this study can serve as a reference for the consumption market when it comes to the feasibility evaluation of introducing self-help electronic food order services in the future.
    顯示於類別:[觀光事業學系暨研究所 ] 博碩士論文

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