以科技接受模式探討消費者對服務型機器人使用意願：以旅館業為例

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Title:	以科技接受模式探討消費者對服務型機器人使用意願：以旅館業為例 The Study on Relationship Among Consumers' Willingness To Use Service Robots with Technology Acceptance Model: A CaseStudy of Hospitality Industry
Authors:	潘昱璇
Contributors:	觀光事業學系觀光休閒事業碩士在職專班
Keywords:	服務型機器人科技接受模式自動化旅館
Date:	2021
Issue Date:	2021-03-03 10:56:43 (UTC+8)
Abstract:	由於目前社會以人工智慧科技為未來發展趨勢台灣也不意外，其中以服務型機器人發展越趨活躍，但高齡化的社會為科技業帶來新的想法與改良的空間，藉著科技的進步帶動創新的服務，能根據產業的不同帶來不同的服務，並能降低成本減少不必要的開銷。本研究以科技接受模式探討服務型機器人的認知易用及認知有用，是否影響消費者使用意願以旅宿業為例，針對曾到旅館或飯店消費的消費者作為母體，以便利抽樣方式發放網路問卷調查，利用統計軟體進行資料分析，再就研究結果進行討論。本研究發放381 份問卷，針對問卷運用統計軟體SPSS 分析，研究結果顯示，外部變數(消費者年齡，最高學歷與職業)對於認知有用與認知易用性皆有影響，認知有用性與認知易用性對於使用意願皆有顯著影響。總結來說，消費者對於服務型機器人的使用意願來自於，機器人本身操作頁面簡單明瞭，容易上手，能增加旅遊或是出差的便利性。 As the current society uses artificial intelligence technology as the future development trend, it is not surprising that Taiwan, among them, the development of service robots is becoming more and more active, but the aging society brings new ideas and room for improvement to the technology industry, which is driven by technological progress. Innovative services can bring different services according to different industries, and can reduce costs and unnecessary expenses. This research uses the technology acceptance model to explore whether the perceived ease of use and perceived usefulness of service-oriented robots affect consumers' willingness to use. Taking the travel and lodging industry as an example, consumers who have been to hotels or restaurants are used as the matrix, and the Internet is distributed by convenience sampling. Questionnaire survey, use statistical software for data analysis, and then discuss the research results. In this study, 381 questionnaires were distributed, and the statistical software SPSS was used to analyze the questionnaires. The research results show that external variables (consumer age, highest education and occupation) have an impact on both perceived usefulness and perceived ease of use, perceived usefulness and perceived ease of use Sex has a significant impact on willingness to use.
Appears in Collections:	[Department of Tourism & Graduate Institute of Tourism Industry ] Thesis

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