社會企業的永續發展離不開商業模式，資源與機會對於社會企業創業時期尤為重要。我國目前在社會企業的育成服務尚未形成完整的輔導體系，為切實瞭解華文界最具影響力的社會企業平台組織-社企流如何育成社會企業，社會企業在商業模式中如何成長，本研究以《獲利世代》之商業模式為理論基礎，採用文獻分析法、個案研究法和深度訪談法探討社企流如何育成社會企業，並透過其育成之社企，了解商業模式運作對其達致永續經營的效益。
主要研究問題為社會企業創業者為何選擇社會企業以及創業的過程、社會企業創業商業模式與競爭優勢、社會企業創業可能面臨的困境、挑戰及因應對策，育成服務的助力。
本研究發現價值主張與社會使命是社會企業最重要的核心價值，而商業模式需要靈活運用、彈性調整；社會企業關鍵資源為價值觀及理念相近的人力資源；社會企業創業家具備社會創新理念與積極、熱愛分享、承擔責任的特質；育成服務提供的社企生態圈社群資源是吸引社會企業加入的主要原因。最後，本研究希望對社會企業創業者及後續的研究者提出可行且具體的建議。
The sustainable development of social enterprises is inseparable from the business model while resources and opportunities are vital during the entrepreneurial period of social enterprises. Currently, there is no such a complete guidance system for the incubation service of social enterprises in our country. Thus, to understand how the most influential social enterprise platform in the Chinese cultural circle, the Social Enterprise Insights, incubates social enterprises and how social enterprises grow within the business model, this study uses the methods of literature analysis, case study and in-depth interview and based on the business model in the book Business Model Generation to discusses how the Social Enterprise Insights cultivate social enterprises, and to understand the benefits of business model operation to sustainable operation by studying the social enterprises incubated.
The main research topics are why entrepreneurs of social enterprises choose to start the entrepreneurship and the related process, the business model and competitive advantage of the entrepreneurship of social enterprises, the possible difficulties, challenges and countermeasures, and the driving force of incubation service.
This study points out that value proposition and social mission are the most important core values of social enterprises, and business models need to be used and adjusted flexibly; the key resources of social enterprises are human resources that share the similar values and ideas of them; the entrepreneurs of social enterprises should have social innovation ideas and the characteristics of being positive, love to share and responsible; the community resources of social enterprise ecosystem provided by incubation services is the main attraction for social enterprises to join in. Finally, this study also aims to put forward feasible and specific suggestions for social enterprise entrepreneurs and subsequent researchers.
