Factors influencing the purchase of travel insurance over mobile banking

文化大學機構典藏 CCUR > 商學院 > 財務金融學系 > 期刊論文 > Item 987654321/48914

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题名:	Factors influencing the purchase of travel insurance over mobile banking
作者:	Lin, CH (Lin, Chi-Hsuan) Shih, KH (Shih, Kuang-Hsun) Wang, WC (Wang, Wei-Chuan) Chuang, LF (Chuang, Lee-Fen) Tsai, WC (Tsai, Wei-Chun) Huang, CF (Huang, Chung-Fu)
贡献者:	財金系
关键词:	technology acceptance model TAM information system success model ISSM mobile banking structural equation modelling SEM
日期:	2020
上传时间:	2020-12-15 10:45:48 (UTC+8)
摘要:	By adopting the Davis's technology acceptance model and introducing the variables of system quality, information quality, and service quality from the information system success model, this study's purpose is to combine these two models to explore the factors that influence consumers to purchase travel insurance through the mobile banking system. In our entire study process, total 300 survey questionnaires were collected, approaching a response rate of 100%. Due to the insufficient number of samples and this is a new issue, it may lead to insufficient statistical analysis. Moreover, the number of valid questionnaires was 261, approximately 87% of the response rate. Research results show the following: in our hypothesis test, only one of the 12 hypotheses is not valid. Last, the study provides recommendations and directions for the financial industry to use as reference when promoting mobile banking operations in the future.
關聯:	INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS 卷冊: 18 期: 2 頁數: 158-174
显示于类别:	[財務金融學系 ] 期刊論文

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