文化大學機構典藏 CCUR:Item 987654321/48913
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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/48913


    题名: Examining academic landscape of mobile banking-the lens from main paths
    作者: Chang, HY (Chang, Hai Yen)
    Ma, VCC (Ma, Vincent C.)
    Liu, JS (Liu, John S.)
    Lin, CW (Lin, Ching-Wen)
    贡献者: 財金系
    关键词: mobile banking
    main paths
    main path analysis
    content analysis
    MB adoption
    mobile banking adoption
    日期: 2020
    上传时间: 2020-12-15 10:41:17 (UTC+8)
    摘要: This study aims to identify trends in mobile banking (MB) research by reviewing influential academic articles. We adopted content analysis as a qualitative methodology and main path analysis as a quantitative methodology, to portray the development of MB research over the period from 1990 to 2016. We identified 14 highly influential articles in the evolution of MB literature. We found that the majority of the articles were written in an Asian context. The predominant theme shifted from MB adoption to the impact of MB on the effectiveness of individual lives. The primary concern of MB users changed from risk to usefulness, especially among the young users. The implications for financial institutions include focusing on consumer lifestyle, monitoring security measure and communicating to college students as the main potential customers.
    關聯: INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS 卷冊: 18 期: 2 頁數: 131-157
    显示于类别:[財務金融學系 ] 期刊論文

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