Analyzing the factors influencing adoption intention of internet banking: Applying DEMATEL-ANP-SEM approach

文化大學機構典藏 CCUR > 商學院 > 財務金融學系 > 期刊論文 > Item 987654321/48881

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/48881

题名:	Analyzing the factors influencing adoption intention of internet banking: Applying DEMATEL-ANP-SEM approach
作者:	Lin, WR (Lin, Wan-Rung) Wang, YH (Wang, Yi-Hsien) Hung, YM (Hung, Yi-Min)
贡献者:	財金系
关键词:	MODEL COMBINING DEMATEL ONLINE BANKING PERCEIVED RISK EXTENDING UTAUT2 CUSTOMER LOYALTY MOBILE BANKING TRUST SATISFACTION PERCEPTIONS ACCEPTANCE
日期:	2020-02-01
上传时间:	2020-12-11 13:11:44 (UTC+8)
摘要:	The main purpose of this study is to propose a research model to explore the key factors affecting consumers' willingness to use online banking. There are two stages in this research. Firstly, the decision making trial and evaluation laboratory (DEMATEL) and analytic network process (ANP) were used to explore the key factors of companies in operation of online banking. Secondly, the structural equation modeling (SEM) was used to explore the key factors of consumers' actual use of online banking. The results showed differences in the factors that companies and consumers adopted. Based on the findings, companies can adjust their business strategies and improve the consumers' willingness of online banking usage. The primary factor valued by both companies and consumers is trust. Hence, in the business of internet banking, the companies must strengthen areas such as liquidity monitoring, information security, and compliance with financial regulations, in order to reduce risks and gain customers' trust.
關聯:	PLOS ONE 卷冊: 15 期: 2 文獻號碼: e0227852
显示于类别:	[財務金融學系 ] 期刊論文

文件中的档案:

档案	描述	大小	格式	浏览次数
index.html		0Kb	HTML	244	检视/开启

检视Licence

在CCUR中所有的数据项都受到原著作权保护.

数据加载中.....