Entrepreneurial and alliance orientation alignment in new product development

文化大學機構典藏 CCUR > 商學院 > 企業管理學系暨國際企業管理研究所 > 期刊論文 > Item 987654321/48848

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題名:	Entrepreneurial and alliance orientation alignment in new product development
作者:	Rivas, AA (Rivas, Adriana Amaya) Chen, YC (Chen, Yen-Chun) Yang, TK (Yang, Ta-Kai)
貢獻者:	國企系
關鍵詞:	Entrepreneurial orientation Alliance orientation New product development
日期:	2020-04
上傳時間:	2020-11-27 15:49:30 (UTC+8)
摘要:	Given different strategic logics and implications of entrepreneurial orientation (EO) and alliance orientation (AO), this study develops an integrative model of an alignment between EO and AO in the context of new product development (NPD) and articulates the results of a study designed to examine its effects on a firm's NPD activities and performance outcomes. The authors empirically investigate the model through a cross-sectional survey of 141 Taiwanese electronics firms. Drawing from the coalignment perspective, these firms are distinguished into four strategic groups labeled as EO (high EO and low AO), AO (low EO and high AO), EA (high EO and high AO), and CO (low EO and low AO) firms. Empirical results suggest that the four groups of firms significantly differ in terms of NPD process characteristics (decision-making flexibility, market-focused learning, and internally focused learning), program characteristics (product program meaningfulness and newness), and performance outcome (new product success). Theoretical and managerial implications of the results are demonstrated.
關聯:	TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE 卷冊: 153 文獻號碼: 119916
顯示於類別:	[企業管理學系暨國際企業管理研究所] 期刊論文

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