Factors Affecting the Behavioral Intention to Adopt Mobile Payment: An Empirical Study in Taiwan

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题名:	Factors Affecting the Behavioral Intention to Adopt Mobile Payment: An Empirical Study in Taiwan
作者:	Lin, WR (Lin, Wan Rung) Lin, CY (Lin, Chun-Yueh) Ding, YH (Ding, Yu-Heng)
贡献者:	財金系
关键词:	mobile payment behavioral intention UTAUT2 DOI
日期:	2020-10
上传时间:	2020-11-24 14:40:21 (UTC+8)
摘要:	The convenience feature of mobile payment has replaced interactions with physical money and reduced transaction time, which better meets the demand of modern people for convenience in life. As mobile payments play an important role in mobile business, understanding the factors attracting consumers to mobile payment will bring mobile businesses more opportunities for development, and further significantly improve the output value of mobile businesses. This study discusses how to further influence consumer behavioral intention in Taiwan, as based on the main theoretical framework of the Extend Unified Theory of Acceptance and Use of Technology (UTAUT2) and Diffusion of Innovation (DOI). In this study, data analysis is implemented by Partial Least Squares (PLS) for the purpose of verifying the research model and hypotheses. The research results show that social influence, facilitating conditions, hedonic motivation, compatibility, innovation, relative advantage, and observability have positive influence on consumer intention to use mobile payment.
關聯:	MATHEMATICS 卷冊: 8 期: 10 文獻號碼: 1851
显示于类别:	[財務金融學系 ] 期刊論文

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