Driverless car rental at tourist destinations: from the tourists' perspective

文化大學機構典藏 CCUR > 國際暨外語學院 > 全球商務學位學程 > 期刊論文 > Item 987654321/48826

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/48826

Title:	Driverless car rental at tourist destinations: from the tourists' perspective
Authors:	Tan, WK (Tan, Wee-Kheng) Lin, CY (Lin, Chan-Yu)
Contributors:	全商系
Keywords:	Driverless cars travel motivation leisure constraints destination experience expectation driverless car rental intention
Date:	2020-11-01
Issue Date:	2020-11-24 13:34:34 (UTC+8)
Abstract:	Driverless cars, often viewed as low-carbon tourism mobility and can contribute to sustainable tourism, have generated much discussion. This study adds to ongoing but uncommon discussion about driverless cars' impact on tourist behaviour. With context of nature- and rural-based tourist destination with widely dispersed attractions, this study uses leisure constraints, experience economy, travel motivations, and technology readiness to appreciate future potential of driverless car in tourism. Partial least square analysis on 198 returns revealed that driverless car rental intention at the destination is influenced positively by aesthetic experience expectation and by technology readiness (innovativeness), but negatively by technology readiness (insecurity).
Relation:	ASIA PACIFIC JOURNAL OF TOURISM RESEARCH 卷冊: 25 期: 11 頁數: 1153-1167
Appears in Collections:	[全球商務學位學程] 期刊論文

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