多功能運動場館經營管理與系統服務創新模式-以高雄巨蛋為例

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/48585

Title:	多功能運動場館經營管理與系統服務創新模式-以高雄巨蛋為例 The Strategic Operations Management and Service Innovation System for Multifunctional Stadium - A Case Study of Kaohsiung Dome
Authors:	紀慧蘭
Contributors:	國際企業管理學系碩士在職專班
Keywords:	多功能運動場館公私合作夥伴關係文化生態系統服務創新永續發展
Date:	2020
Issue Date:	2020-09-09 15:13:11 (UTC+8)
Abstract:	多功能運動場館(multifunctional stadiums)大多以公私合作夥伴關係(public-private partnerships, PPP)模式興建而成，PPP模式能夠減輕政府財政壓力、提升公共基礎建設品質和效率，著重建築工程技術及融資計劃的實務操作與計量分析，已在歐美國家及許多開發中國家得到廣泛運用。在PPP項目後續的經營管理上應用文化生態系統服務創新(cultural ecosystem service innovation, CESI)模式，更能有效地提高PPP項目的效率與效益，增進PPP項目的永續發展(sustainable development)。本研究解釋了基於城市的系統服務創新概念，幫助國際城市達到PPP項目的高效率與高效益，提出一個綜合的PPP項目創新經營管理框架，並以文化生態系統服務和開放式創新為基礎，以更有效模式支持PPP項目的經營管理。本研究對高雄巨蛋的真實案例進行系統思考分析，通過經驗數據與深度訪談資料的歸納整理，演示了應用CESI模式，有效地改善場館經營管理方面的問題，實現可持續的創新服務系統發展，以創造城市發展、特許公司營運、公共服務品質之共享價值與提升效益。 PPP模式多功能運動場館在經營管理方面，成功應用CESI模式的理論及策略，以本案例的各項營運統計累積圖均呈現相當幅度成長顯示，驗證了CESI模式應用在多功能場館經營管理方向的正確性，進而促使政府，企業和公眾的多重正向回饋，實現永續發展目標，邁向國際化城市的發展，未來CESI經營管理模式將可擴大成為在政府PPP公共基礎建設中，其建築規劃、設計、興建及經營管理等全方位必要的應用程序，使PPP-CESI模式能成為城市公共基礎建設及經營管理之政策工具。 Multifunctional stadiums are mostly built in the public-private partnership (PPP) model. PPP model can reduce the government's financial pressure, improve the quality and efficiency of public infrastructure, and emphasize the practical operation and quantitative analysis of construction engineering technology and financing plan. It has been widely used in many of the developed and developing countries. The application of cultural ecosystem service innovation (CESI) model in the management of PPP project can improve the efficiency and benefit of PPP project and promote the sustainable development of PPP model. This study explains the concept of city-based system service innovation to help international cities improve the efficiency and effectiveness of PPP projects. It proposes a comprehensive PPP innovation management framework, which is based on cultural ecosystem services and open innovation, to support the operation and management of PPP projects with a more effective model. This research analyzes the real case of Kaohsiung Dome through the summary of empirical data and in-depth interview materials, and demonstrates the application of the cultural ecosystem service innovation (CESI) model to effectively improve the venue management, and to achieve the sustainable development of innovative service systems in order to create shared value and enhance benefits for urban development, franchise company operations, and quality of public services. The theory and strategy of the successful application of CESI model in the management of PPP multifunctional stadiums. In this case, the cumulative graph of opera-tion statistics shows considerable growth, which verifies the validity of CESI model applied in the management direction of multifunctional stadiums. It urges the government, enterprises and the public to give positive feedback to achieve the goal of sustainable development and to move towards the development of international cities. In the future, CESI management model will be expanded to be an all-round necessary application program of construction planning, design, construction and operation management in government PPP public infrastructure. The PPP-CESI model can be a pol-icy tool for urban public infrastructure construction and management.
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