探索綠色餐廳經營管理之關鍵成功因素分析:以蒙古國為例

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/48505

Title:	探索綠色餐廳經營管理之關鍵成功因素分析:以蒙古國為例 Exploring the Key Success Factors of Green Restaurant in Mongolia
Authors:	安妮 (BATSAIKHAN ENKHGEREL)
Contributors:	國際企業管理學系
Keywords:	綠色餐廳成功的關鍵因素案例分析素食餐廳蒙古 Green Restaurant Key Success Factors Case Study Mongolia
Date:	2020
Issue Date:	2020-09-02 10:25:18 (UTC+8)
Abstract:	With the rise of environmental issues, the "green" concept has become one of today's "frontier" themes. Whether developed or developing, all countries face common challenges in effectively coordinating environmental, economic, and social levels. How can green restaurant entrepreneurship enter a market that is difficult to develop and break through consumer awareness, gain a competitive advantage, and at the same time maintain profits while remaining green and ultimately profitable? This research investigates what is like to be the first vegan producer on a developing country’s market, where the consumer’s vegan-awareness might be lower than those in well developed countries and how can the business overcome and survive this challenge and reach key success factor? As a pioneer in the market, the company has both advantages and disadvantages because it lacks a prior experience and is also concerned. The knowledge from the case study can be a map and might be used to apply to other cases and future vegan restaurants in Mongolia, or even other developing countries. This research use case study, “Luna Blanca” restaurant, a well going company, which produces 100% organic food with domestic and imported raw materials to explore related key success factors of green restaurant business. The case analysis finds that first key success factor of vegan restaurant is Religious and Beliefs in Mongolia. The second and other key success factor of vegan restaurant is Meal Taste. Comfortable Environment and Service Quality are close each other but much lower within Religious issue. Meal Price and Health issues are least low importance priority. The Luna Blanca restaurant future success strategy based on key success factor determined above will be more often participation vegan events and familiarize the restaurant to vegans.
Appears in Collections:	[Department of Business Administration & Graduate Institute of International Business Administration ] Thesis

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