體驗行銷對促進印尼觀光餐旅業之意義

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题名:	體驗行銷對促進印尼觀光餐旅業之意義 Implications of Experiential Marketing on Promoting Tourism and Hospitality Industry in Indonesia
作者:	王振勇
贡献者:	全球商務碩士學位學程碩士班
关键词:	Indonesia experiential marketing tourism customer satisfaction revisit intention
日期:	2020
上传时间:	2020-08-18 13:34:50 (UTC+8)
摘要:	Indonesia has its share in the global tourism market, considering its distinguished location in the Southeast Asia, the country of Indonesia aimed to adapt the technique of experiential marketing for its valuable benefits, in promoting its tourism and hospitality industry. Tourism and Hospitality industry is playing a major role in a country’s social and economic growth, while at the same time, creating extra employment opportunities, a growth of businesses, and the country’s sustainability. Consequently, the process of attracting customers should focus on their maturity and wise judgment before purchasing a product or a service. In addition, customers no more inclined to obtain a service or a product, apart from being highly motivated towards the style of the chosen brands, production, and the way of conducting the marketing campaigns. The study aims at understanding the perception of customers along with befits gained from adapting the technique of experiential marketing, its implications of promoting tourism and Hospitality in Indonesia. Hence, the study will help in understanding whether the choice of experiential marketing is considered a best tool in promoting Indonesian tourism and hospitality. Moreover, recommendations will be directed to the policy-makers to focus more on the technique of experiential marketing, while promoting Indonesian tourism and hospitality.
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