文化大學機構典藏 CCUR:Item 987654321/48271
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 46962/50828 (92%)
造访人次 : 12455444      在线人数 : 555
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    主页 ‧ 登入 ‧ 上传 ‧ 说明 ‧ 关于CCUR ‧ 管理 到手机版


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/48271


    题名: 遊戲玩家創造力對計劃行為的影響：以手機遊戲為例
    The Effects of the Gamer's Creativity on Theory of Planned Behavior: Take Mobile Games as an Example
    作者: 鄧人毓
    贡献者: 國際貿易學系
    关键词: 計劃行為理論
    態度
    主觀行為規範
    知覺行為控制
    行為意圖
    創造力
    實際行為
    The Theory of Planned Behavior
    Attitude
    Subjective Code of Conduct
    Perceptual Behavior control
    Behavioral Intention
    Creativity
    Actual Behavior
    日期: 2020
    上传时间: 2020-08-06 14:39:24 (UTC+8)
    摘要: 本研究以手機遊戲為例，探討遊戲玩家創造力於計劃行為理論的影 響。而本研究採用複迴歸法，共發放網路問卷 232 份，剔除所有答案填相同 者共 10 份問卷後，回收 222 有效問卷。由於現今手機遊戲的火紅，不論哪 一個年齡層都是人手一機，而本研究將針對全台有遊玩過手遊的玩家來研 究其遊玩意願，以手遊玩家為研究對象。本研究結果如下:1. 創造力正向 影響態度;2. 創造力正向影響主觀行為規範;3. 創造力正向影響知覺行為 控制;4. 態度正向影響行為意圖;5. 主觀行為規範正向影響行為意圖;6. 知覺行為控制正向影響行為意圖;7. 知覺行為控制正向影響實際行為;8. 行為意圖正向影響實際行為。而根據本研究結果顯示，研究結果之假設均為 成立，1. H1a:創造力對態度呈正相關;2. H1b:創造力對主觀行為規範呈 正相關;3. H1c:創造力對知覺行為控制呈正相關;4. H2:態度對行為意圖 呈正相關;5. H3:主觀行為規範對行為意圖呈正相關;6. H4:知覺行為控 制對行為意圖呈正相關;7.H5:知覺行為控制對實際行為呈正相關;8. 行 為意圖對實際行為呈正相關。
    This study takes mobile games as an example to explore the influence of game players' creativity on the theory of planned behavior. In this study, a total of 232 Internet questionnaires were sent out by multiple regression method, and 222 valid questionnaires were recovered after all the same answers were removed and 10 questionnaires were filled out. Due to the popularity of mobile games nowadays, no matter what age group is a single player, this study will study the willingness of players who have played mobile games in the whole Taiwan, taking mobile players as the research object. The results of this study are as follows: 1. Creativity positively influences attitude; 2. Creativity positively influences subjective behavior norm; 3. Creativity positively influences perceptual behavior control; 4. Attitude positively influences behavior intention; 5. Subjective behavior norm positively influences behavior intention; 6. Perceptual behavior control positively influences behavior intention; 7. Perceptual behavior control positively influences actual behavior; 8 The intention of behavior has a positive effect on the actual behavior. According to the results of this study, the hypotheses of the expected results are all valid: 1. H1a: creativity has a positive correlation with attitude; 2. H1B: creativity has a positive correlation with subjective behavioral norms; 3. H1C: creativity has a positive correlation with perceptual behavioral control; 4. H2: attitude has a positive correlation with behavioral intentions; 5. H3: subjective behavioral norms have a positive correlation with behavioral intentions; 6 H4: perceptual behavior control has positive correlation with behavior intention; 7. H5: perceptual behavior control has positive correlation with actual behavior; 8. behavior intention has positive correlation with actual behavior.
    显示于类别:[國際貿易學系所] 博碩士論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML127检视/开启


    检视Licence

    在CCUR中所有的数据项都受到原著作权保护.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈