研究結果顯示:1. 競爭心理氣氛與倫理銷售行為間呈現負向關係。2. 道德成熟度對競爭心理氣氛與倫理銷售行為之間不存在干擾效果。3. 金錢倫理觀對競爭心理氣氛與倫理銷售行為之間存在干擾效果。
The performance of its employees will directly affect the customer's perception of the company or brand, and even affect the company or brand. Brand survival. In the face of a rapidly changing business environment, sales service personnel are the first frontline of the seller's contact with customers. At this time, if the sales personnel can effectively demonstrate ethical sales behavior, they can affect cus-tomer satisfaction and establish relationships with customers. The long-term rela-tionship can further improve the company's sales performance. Therefore, the re-search objectives of this study are: 1. To examine the competitive psychological atmosphere and ethics manage the relationship of sales behavior. 2. Take moral maturity as the competitive psychological atmosphere and ethics Interference variables of sales behavior. 3. Use money ethics as the competitive psychological atmosphere and ethics disturb variables of sales behavior.
The research results show that: 1. There is a negative relationship between the competitive psychological atmosphere and ethical sales behavior to relation-ship. 2.Moral maturity to compete psychological atmosphere and ethical sales practices between there is no interference effect. 3. Money ethics of competition psychological atmosphere and ethical sales
there is a moderating effect between actions.
