藉由網路書店之產品策略來探討顧客忠誠度--以HOT網路書店為例

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/47711

Title:	藉由網路書店之產品策略來探討顧客忠誠度--以HOT網路書店為例
Authors:	蔡昀婷陳玟伶劉怡伶林淑雯
Contributors:	印傳系
Keywords:	網路書店產品策略顧客忠誠度
Date:	2002
Issue Date:	2020-06-20 13:02:55 (UTC+8)
Relation:	華岡印刷傳播學報 33(資訊傳播管理) 民91 頁56-71
Appears in Collections:	[Department of Information Communications & Graduate Institute of Information Communications ] Hwa Kang Graphic Communications Journal

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