電子商務蓬勃發展的時代，數位媒體的使用率不斷提升，台灣網友對新聞資訊類網站依賴程度相當高。本研究主要目的為探討新聞網站關鍵成功因素，以「電子商務系統成功模型」為基礎建立衡量構面，針對新聞網站相關研究文獻進行彙整探討，邀請14位專家進行修正式德菲法以收斂專家群之意見，彙整出新聞網站關鍵成功因素。研究結果顯示，「黏著度」為新聞網站應該最優先考慮的構面，次之為「資訊品質」，「系統品質」排第三。專家高度共識之「可信度」、「客觀性」、「多元性」、「時效性」、「停留時間」5項是經營新聞網站最重要的關鍵成功因素。上述關鍵因素與本研究7大構面的關聯性描述如下：「可信度」、「客觀性」、「多元性」，以及「時效性」之關鍵因素對應至電子商務系統成功模型之資訊品質構面。提供具有可信度、多方觀點、中立、平衡的內容報導，重大新聞以「隨採隨發」的策略，隨時更新頁面呈現即時新聞，同步發展多元屬性內容滿足不同層面閱聽眾需求；「停留時間」則對應至黏著度構面，停留時間越久代表網站黏著度越高，閱聽眾願意花更多時間造訪使用網站，成功的新聞網站具有高黏著度，閱聽眾願意長時間停留閱讀更多新聞，提高網站點擊轉換衝高網站瀏覽量。
In the era of booming e-commerce websites, the users of news websites are increasing, which means that Internet users in Taiwan rely heavily on news websites. The main purpose of this study is to explore the critical success factors of news websites. Based on the e-commerce systems success model to establish measurement facets, 14 experts were in-vited to implement the Modified Delphi Method to converge the opinions of the expert group and sort out the critical success factors of news websites. The results show that "stickiness" is the most important aspect of news websites, the second is "information quality" and the third is "system quality". The 5 critical success factors for managing news websites are "credibility", "objectivity", "diversity", "timeliness", and "dwell time". The following explains the correlation between the 5 critical factors and the 7 facets: The critical factors of "credibility", "objectivity", "diversity", and "timeliness" correspond to the in-formation quality aspect. Provide credible, multi-perspective, neutral and balanced news reports. Breaking news releases immediately after interviews, update the website infor-mation at any time, and develop various types of content to satisfy more users. "Dwell time" corresponds to the stickiness facet. Successful news websites encourage the reader to stay and look around, sticky news website can increase conversion rates and drive up website pageviews.
