親子主題餐廳消費價值、顧客滿意度與再消費意願之關聯性研究-以新北市餐廳為例

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Title:	親子主題餐廳消費價值、顧客滿意度與再消費意願之關聯性研究-以新北市餐廳為例 A Study of The Relationship Among Consumption Value,Customer Satisfaction And Repurchase Intention in The Parent-Child Theme Restaurant-Case Study of The Restaurant in New Taipei City
Authors:	伍思亭
Contributors:	觀光事業學系觀光休閒事業碩士在職專班
Keywords:	消費價值顧客滿意度再消費意願
Date:	2020
Issue Date:	2020-02-07 09:59:43 (UTC+8)
Abstract:	臺灣親子主題餐廳如雨後春筍般崛起，各家業者在這般激烈競爭中，如何能永續經營，如何瞭解不同消費族群到親子主題餐廳之消費價值及其滿意度、再消費意願為何? 不同消費族群的消費價值及其滿意度、再消費意願是否會互相影響?本研究採用問卷調查法，探討消費者至親子主題餐廳消費之消費價值、顧客滿意度及再消費意願，採用線性迴歸分析法進行實證研究結果分析。本研究共計發放300份，問卷回收後，進行篩檢扣除回答不完整之無效問卷34份，總計有效問卷共266份，整體有效回收率為88.7%。以SPSS21.0視窗版進行量化統計分析。本研究結果證實，不同人口統計變項消費者對親子主題餐廳消費價值、顧客滿意度及再消費意願三構面皆有顯著差異。而本研究三變項皆有顯著關聯性：消費價值對於顧客滿意度、消費價值對於再消費意願、顧客滿意度對再消費意願有正向顯著影響。本研究發現與結論之建議，可提供親子主題餐廳業者及相關研究領域研究者，作為實務與學術參考之用。 Taiwan's parent-child theme restaurants have sprung up. How can various companies continue to operate in such fierce competition? How do you understand the consumption value and satisfaction of different consumer groups to parent-child theme restaurants? Will the value of consumption and its satisfaction, willingness to re-consume affect each other?In this study, the questionnaire survey method was used to explore the consumption value, customer satisfaction and willingness to consume of consumer-to-family-themed restaurants, and the results of empirical research were analyzed by linear regression analysis. A total of 300 copies were distributed in this study. After the questionnaire was collected, 34 invalidated questionnaires with in-complete answers were screened, and a total of 266 valid questionnaires were collected. The overall effective recovery rate was 88.7%. Quantitative statistical analysis was performed with SPSS21.0 Windows version. The results of this study confirm that consumers of different demographic variables have significant differences in the three aspects of consumer value, customer satisfaction and re-consumption willingness. The three variables in this study all have significant correlations: consumer value has a positive and significant impact on customer satisfaction, consumer value, repurchasing willingness, and customer satisfaction. The findings and conclusions of this study, and the results of this study can provide a reference for the parent-child theme restaurant industry and related research areas as a reference for future academic and practical circles.
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