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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/45593


    题名: 海康企業未來經營模式之探討-以俄羅斯水產交易為例
    A Study of The Future Business Model of Haikang Enterprise- Take Russian Aquatic Products for Example
    作者: 林榆珊
    贡献者: 國際企業管理學系碩士在職專班
    关键词: 商業模式
    進口水產
    海康貿易
    日期: 2019
    上传时间: 2020-01-16 09:48:05 (UTC+8)
    摘要: 本研究旨在以商業模式畫布來探討海康企業商業模式的動態性。其研究方法使用文件分析法與質化的結構式訪談，了解此企業在台灣水產市場所扮演的角色。再者，結合俄羅斯水產出口， 探討海康企業與俄羅斯水產企業在合作的前提下，對其未來商業 模式的改變為何，以及比較其現階段與未來之差異。

    本研究認為若海康企業增加了俄羅斯為源頭的貿易對象，海康企業的商業模式將在關鍵合作夥伴、關鍵資源及目標客群上有進一步的變動，俄羅斯水產的加入讓海康企業進軍中國大陸，使其目標客群轉變成中國大陸市場。此外，第三方的加入會改變企業與其關鍵合作夥伴的互動模式，俄羅斯水產源頭的增加也會對海康企業的關鍵資源有所影響。更重要的是，筆者認為雙方合作會讓海康企業在成本結構上更具有市場競爭力，高品質的源頭是海康企業在商業上的核心價值主張，顧客的忠誠度以及口碑行銷，結合企業合作的互惠互利，已達海康企業永續發展之目標。
    This study aims to explore the dynamic capability of Haikang's business model with a business model canvas. The methodology of document analysis and qualitative structured-interview was used to understand the role of this company in the Taiwanese aquatic market. In addition, this study aims to find out the changes in the future business model of Haikang enterprises which include with the trade to Russian aquatic ex-porters and compare the differences between the current stage and the future.

    The research shows that if Russian aquatic exporters join the trade to Haikang enterprises, Haikang's business model might have further changes in key partners, key resources and customer segments. The influences are: first, the customer segment is transfer from Taiwanese high-end restaurants to Chinese seafood wholesalers. Second, it might change the interaction between the company and its key partners. Third, the source of Russian aquatic products would also have an impact on the key resources of Haikang enterprises. More importantly, the cooperation between Russian aquatic suppliers and Haikang enterprise would make the company more competitive. The high quality of the products and profitable price are the core value proposition of Haikang enterprises, combine with the customer loyalty and word-of-mouth marketing, the author believes that the benefit of cooperation might help to reach the goal of sustainable development of Haikang enterprises.
    显示于类别:[企業管理學系暨國際企業管理研究所] 博碩士論文

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