網路科學影片的敘事分析：以YouTube原生科學頻道為例

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Title:	網路科學影片的敘事分析：以YouTube原生科學頻道為例 The Narrative Analysis of Youtube Original Science Videos
Authors:	柯舜智
Contributors:	資訊傳播學系
Keywords:	科學傳播 YouTube YouTuber 科學影片敘事分析
Date:	2019-2020
Issue Date:	2019-11-07 14:04:40 (UTC+8)
Abstract:	隨著傳播科技的發展，媒體使用行為已由傳統電視轉移到網路，YouTube成為最大影音平台，也造就許多YouTuber。部分YouTuber創製的科學影片，擁有數十萬、甚至數百萬的觀看次數，上千、上萬次的分享與留言，遠比傳統主流媒體的科學節目受歡迎，然而傳播領域有關網路科學影片的研究仍然不足。本研究以YouTube原生的科學影片為研究對象，應用敘事理論的敘說者、內容、表達形式與讀者等面向為分析架構，嘗試完整的進行科學影片的敘事分析，以利瞭解網路科學影片的敘事特質，作為科學傳播的研究基礎。 Following the development of communication technology, media usage has been transferred from television to Internet, which makes YouTube has become the largest video center and has created many YouTubers. Some of the science videos created by YouTuber have hundreds of thousands or even millions of views, and thousands of sharing, which are far more popular than science programs produced by traditional mainstream media. However, online science videos in the field of communication research is still insufficient. This research attempt to take original scientific videos of YouTube as the research object, applied narrative analysis key elements of narrator, story, discourse and readers as the analytical framework, to examine the scientific videos produced by famous Youtuber, in order to understand the narrative strategies and discourse skills of popular science videos, which can be the foundation of science communication research.
Appears in Collections:	[Department of Information Communications & Graduate Institute of Information Communications ] project

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