The purpose of this research is to investigate the relationships between firm’s financial performance (total assets, total operating expenses, number of employees, net revenue and gross profit) and the various dimensions of corporate social responsibility (CSR) (employees, societal commitment, respect for the environment and governance). It used a sample of 35 top internet companies in three geographical areas (the United States, the Asian and European & African regions) for the years 2011 to 2016. In this research, data envelopment analysis (DEA) is adapted to measure the Malmquist productivity of the top internet firms in the world, as well as the median method is utilized to classify companies by productivity index or firm performance into four dimensions such as, D1, D2, D3 and D4 that based on the categorization proposed in the Boston Consulting Group Matrix in order to compare the productivity indices and CSR ratings of the companies in the dimensions. The results reveal that there is an insignificantly positive link between social responsibility and financial performance. Nonetheless, the significant relationships between the individual measure of firms’ social performance regarding employees and governance responsibilities and financial performance are found out.
