民眾對航空公司網頁色彩與飛機機身色彩的喜好程度之研究

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Title:	民眾對航空公司網頁色彩與飛機機身色彩的喜好程度之研究 Populace's Color Preferences of the Airlines Webpage and Aircraft Fuselage
Authors:	莊議富
Contributors:	觀光事業學系
Keywords:	航空公司色彩網頁飛機機身喜好程度
Date:	2019
Issue Date:	2019-10-29 09:26:39 (UTC+8)
Abstract:	網頁色彩的配置不同而有所差異，色彩的呈現是設計元素中最直接的視覺感受。現今很多航空公司不斷的創新、改變來吸引更多乘客搭乘，像是飛機採用彩繪塗裝的方式吸引乘客。每家航空公司的網頁色彩與機身色彩都有所差異。因此本研究以所有的國際航空公司的網頁色彩與飛機機身色彩進行篩選與研究，而色彩分為三個色系並分為紅、橙、黃、綠、藍綠、藍、紫；則無色彩為黑、灰、白，採用RGB色相並套用PCCS彩度、明度。探討對於不同性別、年齡與教育程度的民眾是否有色彩喜好程度差異。本研究採用量化研究，及專家訪談與專家效度進行篩選樣本與問卷修改。採立意抽樣發放紙本問卷，預試問卷回收97份有效問卷，正式問卷回收597份有效問卷，經資料蒐集後利用SPSS資料統計分析。驗證民眾對網頁色彩與機身色彩有不同的喜好程度差異。並提出具體學術與實務貢獻與建議。 In a website In a website, the presentation of colors is the most directly visual stim-ulating element in designs. Many airlines has been seeking new changes to attract more passengers. The aircraft uses painted painting to attract passengers. Each airline's web page color and fuselage color are different. And everyone has different color preferences. The research includes the color of all airlines websites and aircraft fuselage. The part with colors are divided into three color groups. And the part without col-ors are divided into black, grey and white. Use RGB and PCCS. Study whether people of different sexes, ages and levels of education, have different levels of preference for different colors. Use expert interviews and expert validity to screen and modify the samples. The questionnaire surveyed was purposive sampling, and sent to the surveyed for populace at the International airport. A total of 600 questionnaires were sent to the questionnaire surveyed. After the deletion of the invalid questionnaire, the effective questionnaires were 597, the questionnaire efficiency was 99%. Purpose is to verify that people have different preference towards the color of websites and aircraft fuselage. Research present both academic opinions and practical advice.
Appears in Collections:	[Department of Tourism & Graduate Institute of Tourism Industry ] Thesis

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