漢方有氧課程對高齡族群的發展契機

文化大學機構典藏 CCUR > 體育運動健康學院 > 運動教練研究所 > 博碩士論文 > Item 987654321/45126

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题名:	漢方有氧課程對高齡族群的發展契機 Development Opportunity For Oriental Bio-Synergy Program In Aged Population
作者:	戴旭志
贡献者:	體育學系運動教練碩博士班
关键词:	漢方有氧健康促進文化創意產業智慧城市智慧科技長期照護全球化綜效創意武術
日期:	2019
上传时间:	2019-10-24 10:12:28 (UTC+8)
摘要:	當代「文化創意產業」是一種結合科技、文化、健康、媒體、經濟與智慧雲端的革命，其中不僅是透過創意、科技與傳統產業結合的手法，發展創意經濟，更是要求與社會階層、媒體、消費需求、行銷、科技、健康等高度關聯，隨著醫療科技不斷進步、生活水準的提升，臺灣人口結構呈現快速老化現象，「高齡族群」也成為各界紛紛關注的議題。面對新型態市場的變化，「傳統武術」市場開發不能閉門造車，是要貼近市場、與人群接軌，才能提升附加價值。「創意養生、銀髮健身」與「健康、簡單、趣味、便利、智慧雲端」對現代人的消費體驗，已成為重要的發展關鍵之一。中華傳統武術的「現代形塑」也必須將其原有的模式進行調整，應用於現代社會所能接受的日常生活之中。了解創新模組（創意武術：漢方有氧）如何與異業組織整合，以及配合政府政策的推動，滿足高齡族群的參與活動機制，解析各環節的互動關係，明確邁向在地跨域整合，強調多元服務模式，才有可能掌握高齡社會的「現代需求」，建立出傳統武術的「現代模組」。本研究以全球化的文化創意產業發展現象為開端，經由中華傳統武術的「現代化形塑」過程，與高齡化社會歷程，進一步建構「漢方有氧」在滿足銀髮市場特色與照護需求中，如何協助政府部門、長照機構…等組織，透過導入「漢方有氧」課程服務，協助長照業務推動，藉此提升高齡長者的參與率，以提升機構照護品質。本研究透過實際案例的敘述與介紹，提供政府相關單位、相關民間組織、或推動人員能有更多元的思考方向，以「漢方有氧介入高齡族群」進行探究，解析「創意武術的發展契機」所具備的發展屬性與條件，並以文獻分析法與詮釋學的角度，來分析實際案例的發展策略。本研究認為傳統武術在「現代形塑」發展過程，必須從高齡族群的消費體驗及社區資源不足角度進行思考，以「不同機構推動模式」、「健康照護教學模組」二項因素為發展關鍵；藉由運動科學養生、智慧科技律動健身的面向，重新整合各門派功法，以高效度簡易課程的獨特性，配合科學驗證，符合不同機構的規模狀態與現代人的身心樣態，進而提升傳統養生課程的產業經濟價值，滿足不同客群（參與者）的需求，才能有機會成為全球極具意義的E世代傳統武術發展新標竿！ The contemporary "cultural and creative industry" is a revolution that combines technology, culture, health, media, economy and wisdom. It is not only through the combination of creativity, technology and traditional industries, it develops the creative economy, but also demands social class and media, consumer demand, marketing, technology, health and other high correlations, with the continuous advancement of medical technology and the improvement of living standards, Taiwans population structure is rapidly aging, and long-term care has become a topic of concern. In the face of changes in the new-type market, the market development of "traditional martial arts" cannot be built behind closed doors. It is necessary to be close to the market and connected with the crowd in order to enhance added value. "Creative health, silver hair fitness" and "health, simplicity, fun, convenience, wisdom cloud" have become an important development key to the modern consumer experience. The "modern shaping" of Chinese traditional martial arts must also adjust its original model to be applied to the daily life acceptable to modern society. Understand how innovative modules （creative martial arts：Oriental Bio-Synergy）integrate with different organizations, and cooperate with media reports to meet the influence of readers and participants on the consumer market mechanism, analyze the interactions of other links, and clearly define global cross-border integration. Relationships, emphasizing the diversity of environmental factors and the matching relationship of various roles, make it possible to master the "modern thinking" of popular society and establish a "modern module" of traditional martial arts. This study starts with the development of global cultural and creative industries, analyzes the “taste and shape” of popular society, and analyzes the “modern shape” and smart city of Chinese traditional martial arts through the “historical shaping” process of Chinese traditional martial arts. In the modern history of "Technology Aid", we will further construct " Oriental Bio-Synergy " to meet the needs of the silver-haired market and how to assist the government departments, long-term institutions, etc., through the introduction of the Oriental Bio-Synergy creative and intelligent technology service system to assist the long-term Promote the workload of caregivers in order to improve the quality of care for the organization. The development of "Oriental Bio-Synergy", through the narrative and introduction of actual cases, to provide more relevant thinking units for government-related units, relevant civil organizations, or promoters. This study explores the developmental attributes and conditions of "the development opportunities of creative martial arts" with the case of "Oriental Bio-Synergy intervention in advanced society", and analyzes the development strategies of actual cases from the perspective of literature analysis and hermeneutics. This study considers that traditional martial arts must be considered from the perspective of modern consumer experience and resource shortages in the development of "modern shaping". The "different institutional promotion model", "health care module" and "technology application model" are considered. The factors are the key to development; through the sports science health, the wisdom and technology rhythm of fitness, re-integration of each martial art, with the uniqueness of the efficient and simple curriculum, with scientific verification, in line with the scale of different institutions and the physical and mental samples of modern people In order to enhance the industrial economic value of traditional health courses and meet the needs of different customers （participants）, we can have the opportunity to become a new benchmark for the development of E-generation martial arts in the world!
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