研究之目的是想瞭解台北市民加入運動健身中心會員其參與動機與對運動健身中心的滿意度之間的關係,並進一步探討運動健身中心會員之不同人口背景變項,對其參與動機與滿意度之間的相關情形。
本研究採用問卷調查法,以台北市內各公、民營的運動健身中心之會員為研究對象,並以「運動健身中心會員參與動機與滿意度之研究量表」作為研究工具,共發放305份問卷,實際回收有效問卷為305份,有效回收率為100%,再以SPSS Statistics21版之統計軟體進行問卷結果分析。 獲得以下研究結果:一、自變項「參與動機」與依變項「滿意度」有顯著正向關係。 二、會員的人口背景資料對於參與動機及滿意度有調節關係。
The purpose of this study was to understand the relationship between the motivation of Taipei citizens joining the sports and fitness center and their satisfaction with the sports and fitness center, and further explore the different population background variables of the members of the sports and fitness center, the relevant situation between their participation motivation and satisfaction.
This research adopts the questionnaire survey procedure. The objects of this research are the members of public and private sports and fitness centers in Taipei City. And the research tool is the "Research Scale on Motivation for Participation and Satisfaction of Members of Sports and Fitness Centers". A total of 305 questionnaires were distributed. 305 valid questionnaires were actually collected, with an effective response rate of 100%. Then the statistical software of SPSS Statistics 21 was used to analyze the results of the questionnaire. Obtain the following research results: First, the self-change item "participation motivation" has a significant positive relationship with the variable "satisfaction". Second, the demographic background information of the members has a regulatory relationship with the motivation and satisfaction of participation.