華人婦女在生產後必會經過的儀式化行為，稱為「坐月子」，這是指產婦在生產後一個月內的產後照護行為，是為中國特有的產後坐月子文化；隨著現今社會的型態、人口結構以及人們價值觀的轉變，以「傳統型態的產後照護」也開始轉變為尋求專業的照護，到產後護理機構坐月子，這樣的情況形成了一種新的市場形態，而現在市場上台灣因為生育率降低，使得民眾開始重視健康照護需求及中國大陸開放二胎政策，對產後護理照護需求增加，並且開始注重照護品質，因而，高端且高品質的產後護理機構於市場上的需求日益漸增。
本研究以兩岸高端產後護理機構為研究對象，利用案例調查及專家訪談並運用系統思考剖析，探討兩岸產後護理機構如何建立商業模式的內涵及運用系統思考環路分析使得企業持續發展。
研究分析發現，兩岸產後護理機構的共同點，就系統思考(Systems thinking)因果環路圖分析產後護理機構商業模式來說，此些促成機構成長的要素，並形成正向回饋結構，使機構獲得持續性的發展，共同擁有可促進成長的因素歸納如下：一為提升住房普及率，獎金制度的設計、員工教育訓練的規劃及重視顧客滿意度；二為開發服務創新能力需以產後護理機構照護品質為核心；三為影響產業口碑的提升需要加強員工溝通技巧的訓練以增加與顧客簽約的機會。
In Chinese tradition to the postpartum cares received by a parturient woman in her first month after giving birth, is a unique postpartum care culture. Along with the trend of social development, population structure and transforming values, the “conventional postpartum care” started to focusing more on professional cares that are carried out at postpartum nursing institutions. This phenomenon became a new form of market, and due to the declining fertility rate in Taiwan, people began to attach more importance to their needs in health care and similarly, as the mainland China launched its two-child policy, demand for quality postpartum nursing care were increased.
Targeting the premium postpartum nursing institutions of Taiwan and main-land China as the research objects, selected institutions were benchmarked. Two postpartum nursing institutions from each of Taiwan and mainland China, which ran for more than three years, were chosen, and their business models are in line with the centralized care, as well as one-on-one care model of postpartum care institu-tions. Analyzing with systems thinking and business model review through case study, expert interview and empirical data were adopted to enhance the quality of investigation.
It is found that, there are factors driving the growth of postpartum care institute to form a positive feedback structure toward sustainable development. Some key aspects include: (a). In order to increase occupancy rate, the bonus system can be designed, employee education and training have to be planned and customers’ satisfaction have to be more focused; (b). The quality of care in postpartum nursing institutions should be taken as the core in order to develop innovative ability; (c). To improve the reputation of the industry, it is necessary to strengthen the training of communication skills of employees to increase the new opportunities of contracts with customers.
