| 摘要: | 環境變遷，氣候異常，加速綠能產業發展，各國政府將電動汽車列為重點發展項目。近幾年鋰電池爆炸燃燒事件頻傳，鋰電池安全成為電動汽車發展重要技術指標，目前國際間尚無可以兼顧電池性能、壽命及安全的鋰電池材料及技術。台灣工業研究院於2004年開始投入高安全鋰離子電池材料STOBA技術，此項技術不會犧牲鋰電池性能，並且可以大幅提升鋰電池使用壽命與循環次數，最重要是讓鋰電池不會因為熱失控造成起火、燃燒或爆炸，解決鋰電池安全性問題，此項技術分別於2009年及2017年得到R&D100獎項殊榮，技術領先全球。
本研究以工研院所研發的高安全鋰離子電池材料STOBA技術，進入國際市場策略及競爭力進行分析探討。文獻探討以次級資料、資源基礎理論、折衷理論、交易成本以及國際市場進入策略進行分析。研究架構分為廠商優勢、區域因素、交易成本以及策略因素四個層面，進而找出個案公司進入中國市場最佳模式。本研究採用質化半結構式訪談作為研究方法，研究範圍以台灣及中國地區之電動車相關產業為範疇，並以具有相關領域的在職人員為研究對象，進行半結構式訪談，訪談時間自2018年12月至2019年4月。經由資料搜集與專家訪談所得到資料進行歸類、比對及分析，以獲得本研究結果。
Environmental changes and climate anomalies have accelerated the development of green energy industry, governments around the globe have listed electric vehicle as key development item. In recent years, lithium battery explosions have frequently occurred, hence lithium battery safety has become an important technical indicator for the development of electric vehicle. At present, there is no lithium battery material and technology that can balance battery performance, lifespan and safety. In 2004, Industrial Technology Research Institute of Taiwan began to invest in STOBA technology for high-safety lithium-ion battery materials. This technology will not sacrifice the performance of lithium batteries, and can greatly improve the lifespan of lithium batteries and the number of cycles. The most important thing is to make lithium batteries not causing fire, burning or explosion due to out of control thermal heat, and solve the safety problem of lithium batteries. The technology is awarded R&D 100 distinction in 2009 and 2017, leading the world in this field.
This study analyzes and explores the international market strategy and competitiveness of the high-safety lithium-ion battery material, STOBA, developed by Industrial Technology Research Institute of Taiwan. This paper employs secondary data, resource-based theory, eclectic theory, transaction costs, and international market entry strategies to conduct analysis. The research structure is divided into three aspects: vendor advantage, regional factor and transaction cost, to find out the best mode for entering China market for the company in study. This study uses qualitative semi-structured interviews as research method and the research scope covers electric vehicle-related industries in Taiwan and China, and conduct semi-structured interviews with the in-service personnel in related fields, the interviews were conducted between December of 2018 to April of 2019. The information gathered through data collection and expert interviews was classified, compared and analyzed to obtain the results of this study. |
