科技快速進步網路發達下帶動大量雲端服務新應用，當雲端服務的軟硬體發展成熟後將產生許多行業供應鏈結構性變化，本研究主要針對化妝品消費流程的模式亦將因雲端服務產生供應鏈變化進行創新服務研究。在化妝品消費過程中皮膚分析屬於重要輔助工具，以往皮膚分析屬於單機作業，在雲端服務技術成熟後產生新的供應鏈下皮膚分析勢必有移至雲端，且皮膚分析產生出的報告數據及消費紀錄所產生資訊也可藉由雲端即時儲存產生實質需求效應，甚至未來大數據應用，因此在此產業已有需求期待產生。
本研究目的欲以雲端皮膚運算中心開放與所有化妝品品牌公司以有償共用模式推廣之最佳可行方案，屬於因科技發展產生出改變供應鏈結構的創新服務系統，由於之前未曾有過相關經驗，因此本研究以案例分析，導入策略動態觀點，運用動態管理飛行模擬器的行銷模組進行模擬分析，並根據產品特性及市場變化可能性設計三組情境分別做策略分析透過時間及空間的壓縮在擬真實驗室進行，藉實驗結果得以觀察此服務系統推出市場的較佳可行方案。
管理飛行模擬器可協助決策者對行銷企劃真實的了解主觀式的決策是否存在盲點，當決策者以過往經驗規劃未來式的創新服務系統並投以樂觀的期待值，經電腦模擬後卻點出了規劃案中出現巨大盲點，行銷策略動態對於決策者制定行銷目標時可確實幫助決策者能事先掌握關鍵因素，建立合理目標，不產生過度期待值，作為創新服務系統一個良好的開端並增加成功機率。
Along the rapid progress of science and technology as well as the development of Internet, the wide use for new applications of cloud services was driven. As the software and hardware of cloud services become mature, structural changes will occur across many industry supply chains. In this study, the pattern in terms of consumption process of cosmetics will also change in supply chain due to cloud service in order to carry out researching of innovative service. Skin analysis is an important auxiliary tool in the consumption process of cosmetics. In the past, skin analysis was a stand-alone operation. Under the new supply chain created from the cloud service with technologies mature enough, skin analysis is bound to move to the cloud. Moreover, the report data generated by skin analysis and the information generated by consumption records can also be stored in the cloud for substantial demand effects as well as even the future application of big data, so there already has been demands and expectation in this industry.
The purpose of study attempts to use the cloud computing center for skin analysis, to open up the best feasible plan to promote cosmetics brands under the paid sharing model, and therefore this is the typical innovative service system which changes the supply chain structure due to development of technology. Since we do not have previous relevant experience, this study uses case analysis, introduces point of view in strategy dynamics, as well as the marketing module from dynamics management flight simulator to carry out simulation and analysis. Moreover, according to the product attributes and possibility of market change, we design three sets of circumstances to do strategy analysis respectively which are done through the compression of time and space in the simulation laboratory and put forward the better feasible solutions for market by observing the result of experiment on the service system.
The management flight simulator does help decision makers clearly know whether there is a blind spot for the subjective decision-making on marketing planning. When decision-makers use their past experience to plan for the future innovative service system with an optimistic expectation, it is possible to encounter huge blind spot after computer simulation during the case planning. The state of marketing strategy does help decision-makers to comprehend the key factors in advance whilst formulate marketing goals and establish reasonable goals without excessive expectations, as a good start for innovative service system and increase your chances of success.
