當衣服不只是衣服：女性運動智能衣之發展趨勢及消費者購買意願

CCUR > College of Business > Department of International Trade 7 Graduate Institute of International Trade > Thesis > Item 987654321/44903

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/44903

Title:	當衣服不只是衣服：女性運動智能衣之發展趨勢及消費者購買意願 Women’s Activewear is Not Just about Sports: Its Trend and the Purchasing Intentions of Consumers
Authors:	戴思婷
Contributors:	國際貿易學系
Keywords:	運動智能衣購買意願女性消費者紡織產業 activewear textile industry female consumer
Date:	2019
Issue Date:	2019-08-15 11:04:26 (UTC+8)
Abstract:	伴隨著民眾的平均所得提高、生活型態的改變，運動風氣逐漸高漲，健康意識隨之抬頭，根據體育署調查全國人民的運動狀況，運動人口有顯著性的成長，從 2006 年的 76.9%逐年增加到 2017 年的 85.3%(教育部體育署，2017)，達歷史新高。而女性運動風氣也急起直追，與男性不相上下，女性運動人口顯著成長至 85.0%，已與男性運動人口85.0%相當趨近。工欲善其事、必先利其器，運動風潮也帶動運動服飾的需求。過去的運動服飾只是單純的排汗涼感功能，隨著紡織技術與科技的結合，運動服飾除了具備運動健身功能之外，更與醫療結合，可以隨時監控個人心跳、呼吸等生理狀況；運動智能衣的控制能夠包含數據儲存跟數據同步，對於運動過後的卡路里消耗，運動過程中的心跳頻率、消費者的呼吸頻率、攝氧量等多項有關於身體健康的指標都能夠一一詳細了解且記錄，在下次運動前可以用在評估接下來運動的強度以及身體所能承受的範圍，成就未來健康管控與運動美感需求。 The target of this research is activewear, trying to find out the motivation factor of purchase intention. Five decision factors are included in the model. Using 5 point Lik-ert scale questionnaire to do the research. Five of the decision factors have statistical significance. The first is “the sport performance value of activewear”. This research has found that customer will care about the performance value of active, for example, dry fast, keep warm, promote blood circulation, et cetera. The second is “the empirical value of activewear”, for example, the brand that one has purchased before is crosso-ver now can increase their purchase intention. The third is “consumer susceptibility to interpersonal influence”, whether peers like it or not will affect customers purchase in-tention. Getting approval by buying or discussing products, and then finally purchase it.
Appears in Collections:	[Department of International Trade 7 Graduate Institute of International Trade ] Thesis

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	181	View/Open

View Licence

Loading...