共享經濟下的小客車租車業商業模式轉型發展

文化大學機構典藏 CCUR > 商學院 > 企業實務管理數位碩士在職專班 > 博碩士論文 > Item 987654321/44582

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題名:	共享經濟下的小客車租車業商業模式轉型發展 The Transformation Business Model Of Small Car Rental Industry Under The Shared Economy
作者:	倪梅瑛
貢獻者:	企業實務管理數位碩士在職專班
關鍵詞:	共享經濟小客車租賃商業模式 shared economy small car rental business business model
日期:	2019
上傳時間:	2019-06-13 12:17:05 (UTC+8)
摘要:	共享經濟是一個涵蓋一系列含義的總稱，所謂的共享經濟，就是將閒置資源(例如家中多餘的房間、汽車多餘的座位)，透過一個平台媒合，使彼此重新分配，資源過剩的供給者和資源不足的需求者能夠更有效率地交換，而雙方皆達到滿足的一個過程。共享經濟名詞現在有時用於更廣義的描述通過在線市場完成的任何銷售交易，甚至是企業對企業(B2B，是指在公司之間進行的業務，而不是在公司與個人消費者之間進行的業務)的地方，而不是只現於點對點(P2P)及乘客乘客(C2C，客戶市場提供了一種創新方式，使客戶能夠相互交流)。共享經濟這個新型經濟模式概念在台灣因國際化及資訊科技的進化而蓬勃發展。為人熟悉的新興共享經濟企業，就有Uber、Airbnb、oBike等等。　　本文探討共享經濟下的小客車租賃租車業商業模式轉型發展，針對共享經濟下的小客車租賃業營運現況及未來營運模式可能性進行研究，並對共享經濟下的小客車租賃業轉型營運模式的分析及其商業模式實務性價值進行對照。新興消費者族群已經習慣透過共享經濟平台呼叫計程車。當日常活動的新型態所帶來的經濟、便利和多樣性充分引人注目時，消費者行為也會同樣發生變化在未來租賃車業商業模式上。　　本文主要研究探討台灣小客車租賃業在共享經濟時代下的現況及可能的商業模式轉型發展，透過深度訪談的質化研究方式，訪談台灣小客車租賃車業者獲取研究資料，並加以分析，研究台灣小客車租賃業如何因應現有及未來商業模式的挑戰。本研究結果主要結論關鍵點如下：首先共享經濟對台灣小客車租賃業帶來了正面影響，將業務帶給顧客與車主，這是一個理想的雙贏局面。其次小客車租賃業能獲利和穩定營運，降低客戶成本才是共享經濟下台灣租賃車業未來商業模式轉型，而在公平合理的稅收制度下，政府適時的立法規定才是共享經濟成功的道路。　　The sharing economy is a general term covering a series of meanings. The shared economy means that the idle resources in the society (such as the extra rooms in the home and the extra seats in the car) are redistributed through a platform. Suppliers and resource-poor demanders can exchange more efficiently, and both parties achieve a process of satisfaction. Shared economic terms are now sometimes used to describe more broadly any sales transaction done through the online market, even business-to-business (B2B, which refers to business between companies, not between companies and individual consumers), in which the place of business rather than just peer-to-peer (P2P) and passenger passengers (C2C, provides an innovative way for customers to communicate with each other). The concept of a new economic model of the sharing economy has flourished in Taiwan due to the evolution of internationalization and information technology. Uber, Airbnb, oBike, etc., are well-known emerging economic companies. 　　This paper explores the transformation of the business model of the small passenger car rental car rental industry under the shared economy. It studies the current situation of the operation of the small passenger car rental industry under the shared economy and the possibility of future operation modes, and transforms the operation mode of the small passenger car rental industry under the shared economy. The practical value of small passenger car rental business model are analyzed and compared. Emerging consumer groups have become accustomed to calling taxis through shared economic platforms. When the economy, convenience and diversity brought about by the new state of daily activities are fully eye-catching, consumer behavior will also change in the future of the rental car business model. 　　This paper mainly studies the current situation of the small passenger car rental industry in Taiwan and the possible transformation of the business model. These research materials were analyzed through the qualitative research method of in-depth interviews with Taiwanese passenger car rental dealers in order to understand how the small car rental industry responds to the challenges of existing and future business models. The main conclusions of this study are as follows: First, the sharing economy has had a positive impact on Taiwan's small car rental industry, bringing the business to customers and car owners. This is an ideal win-win situation. Secondly, the small car rental industry can profit and stabilize. Operation and lowering customer costs are the future business model transformation of Taiwan's rental car industry under the shared economy. Under the fair and reasonable tax system, the timely legislative provisions of the government are the road to sharing economic success.
顯示於類別:	[企業實務管理數位碩士在職專班] 博碩士論文

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