目前許多親子餐廳皆具有其獨特性與吸引力，並透過其不同的主題特色以及用餐體驗，讓用餐的家長與孩童體驗截然不同的用餐經驗，沉浸在該親子餐廳訴求的主題氛圍之中。然而，即使該親子餐廳強調的是獨一無二的親子主題特色，亦非親子餐飲市場的萬靈丹，因此親子餐廳業者必須不斷讓家長能夠透過嗅覺、聽覺、視覺、觸覺、味覺持續體驗到更多元的感官體驗，才能夠滿足各種家長的需要，並讓家長產生深刻印象，藉此創造下一次的消費行為，因此本研究目的主要是瞭解家長在親子餐廳內的感官體驗和行為意圖之情況外，在進一步分析不同背景的家長對於親子餐廳感官體驗和家長行為意圖的差異性，最後探討親子餐廳感官體驗與家長行為意圖之間的相關性與影響性。
本研究採用量化方式的問卷調查法，所使用的研究工具為自編的「親子餐廳感官體驗對家長行為意圖之問卷」為研究工具，本研究結果如下所述：
一、不同家長背景變項（年齡、教育程度、職業、家庭平均月收入、最小子女年齡、最常去親子餐廳類型）對感官體驗各構面部分有顯著差異。
二、不同家長消費變項（親子餐廳的消費頻率、曾去過幾間親子餐廳、前往親子餐廳消費動機）對行為意圖有顯著差異。
三、親子餐廳感官體驗與行為意圖之間有顯著相關性。
四、親子餐廳感官體驗對行為意圖有顯著影響性。
Presently, parent-child restaurants demonstrate their unique attractions through different themes and dining experiences, making parents and children indulge with appeals of the restaurants. Albeit parent-child restaurants focus on family activities, they are not panacea for catering market. Owners of parent-child restaurants hence should serve multiple sensory experiences such as noses, hearings, visions, tastes and tactility, for satisfying the needs of parents and creating the next consumptions via deep impression. The purpose of research is to comprehend the sensory experiences and behavioral intentions of parents in parent-child restaurant as well as analyze the differences among them by the backgrounds of parents; at last, the correlation and the effects between sensory experiences and behavioral intentions are discussed.
By utilizing the questionnaire survey of the sensory experience to the behavioral intention of parents, the research results are as follows:
1.There would be differences between backgrounds of parents （ages, education, occupation, average monthly household income, minimum child age, most frequent parent-child type） in sensory experiences.
2.There would be partial differences between the variables of consumption （the frequency of consumption in the parent-child restaurant, the past few parent-child restaurants, and the motivation to go to the parent-child restaurant） in behavioral intentions.
3.There would be correlations between sensory experiences and behavioral intention.
4.Behavioral intentions would be affected by the sensory experiences at parent-child restaurant.
