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    請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/44551


    題名: 觀光夜市服務品質遊客體驗滿意度與重遊意願之研究─以興仁夜市為例
    The Study on Relationship among Service Quality,Experience Satisfaction and Revisit Intention for Tourism Night Market-Singren Night Market as Example
    作者: 許穎溪
    貢獻者: 觀光事業學系觀光休閒事業碩士在職專班
    關鍵詞: 夜市
    服務品質
    顧客滿意度
    重遊意願
    Night Market
    Service Quality
    Customer Satisfaction
    Revisiting Willingness
    日期: 2019
    上傳時間: 2019-06-13 10:56:14 (UTC+8)
    摘要: 夜市商品的價格與多樣的選擇,吸引了眾多的遊客來訪,在夜晚的活動中,佔有重要的地位。夜市不僅是最受歡迎的觀光景點,也是台灣傳統文化之一,更伴隨著許多人美好的回憶。身為台灣人,最大的幸福就是在晚上,或是在深夜甚至凌晨,都可以隨時隨地、無時無刻輕易地找到能夠滿足對於美食上的需求,而那種追求幸福的快感就非夜市莫屬了。夜市呈現了台灣食物的多樣性,也反映了部分台灣人民的夜生活,因此成為外國觀光客必遊之地。而夜市提供市民一個夜間休憩場所,除了是個可逛街購物的好地方,也是充滿著各式料理的美食天堂,更是代表國家形象,具有傳統文化意象的地方。在早期的夜市,似乎不會像現在這樣人山人海,慢慢夜市裡較知名特別的小吃幾乎都會大排長龍,可見隨著時代的改變、生活型態改變,夜市已是民眾生活與消費不可或缺的一部份。
    Night market prices and a variety of options, attracted a large number of visitors to visit, in the evening activities, occupy an important position. The night market is not only the most popular tourist attraction, but also one of Taiwan's traditional culture, and it is accompanied by a lot of people's good memories. As a Taiwanese, the greatest happiness is in the evening, or late at night or even early in the morning, can be anywhere, all the time easy to find to meet the needs of food, and that the pursuit of happiness is not a night market. The night market shows the diversity of Taiwan's food and reflects the nightlife of some Taiwanese people, so it is a must-see for foreign tourists. While the night market provides a place for the public to relax, besides being a good place to go shopping, it is also a gourmet paradise filled with various kinds of cuisine, and it represents the national image with traditional cultural imagery. In the early days of the night market, it does not seem like now so people, the night market is more well-known special snacks almost will be long queues, can be seen with the changes in the times, lifestyle changes, the night market has been a public life and consumption of an indispensable part.
    顯示於類別:[觀光事業學系暨研究所 ] 博碩士論文

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