台灣非營利組織經營策略之探討-以美麗台灣關懷協會為例

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Title:	台灣非營利組織經營策略之探討-以美麗台灣關懷協會為例 Master’s Thesis The Master Program of the Social Enterprise Management College of Business Chinese Culture University.
Authors:	廖亭婷 (Liao,Ting-Ting)
Contributors:	社會企業管理碩士在職學位學程
Keywords:	非營利組織策略管理策略發展創新 Nonprofit Organization Strategy Management Strategic Development Innovation
Date:	2018
Issue Date:	2019-06-10 14:30:31 (UTC+8)
Abstract:	論文名稱：台灣非營利組織經營策略探討-以美麗台灣關懷協會為例總頁數：104頁校(院)所組別：中國文化大學商學院社會企業管理碩士學位學程畢業時間及提要別：106學年度第2學期碩士學位論文提要研究生：廖亭婷指導教授：郭耀昌論文提要內容：近年隨著整體經濟環境的進展，社會公益或相關福利需求等也日漸複雜化，也使傳統的包含第一部門公部門、第二部門私部門都有其無法完全滿足的地方。而本研究則主要擬針對國內非營利組織的經營策略模式進行深入探討，分析其因應多變社會環境及重要議題時如何擬定相關創新發展策略，以促使社會更健全之發展。整體而言，本研究目的係欲針對選定之研究個案，進行包含研析組織成立願景、目標及經營策略，以及針對其創新成長策略等行深入探討。而在本研究之研究過程中，所採取之研究方法則主要為質性方法中的個案分析法，擬以國內實際運作之非營利組織代表-「美麗台灣關懷協會」作為研究個案進行深入訪談分析，並針對相關文獻資料綜整分析，以針對非營利組織之經營策略、組織創新成長策略、以及未來發展等進行深入研討。整體而言，本研究的相關研究成果期能提供給予未來相關非營利組織相關產業或後續相關研究有一建議運營或研究參考方向。關鍵字：非營利組織、策略管理、策略發展、創新 The Management Strategies of Taiwan Non-Profit Organization -A case study of Beautiful Taiwan Association Student: Ting-Ting Liao Advisors: Dr. Yao-Chang Kuo Chinese Culture University ABSTRACT Recently, the requirement of social benefit becomes complex with the progress of the overall economic environment. It is inability to resolve all problems by the traditional organization such as public sector and private sector. The purpose of this study is to investigate the business model of Nonprofit Organization in Taiwan and analyze the issue about how they draw up the innovative strategy to adapt to the change of the world. Therefore, the study is performed by a case study. The data of this study is collect from Beautiful Taiwan Non-Governmental Organization by using the case analysis method. The result about the business model and the innovative strategy in the future of Beautiful Taiwan Non-Governmental Organization that was obtained and hope to be the useful information for Nonprofit Organization management or the further research. Key Words: Nonprofit Organization, Strategy Management, Strategic Development, Innovation
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