文化大學機構典藏 CCUR:Item 987654321/44449
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 46962/50828 (92%)
造访人次 : 12475006      在线人数 : 486
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    主页 ‧ 登入 ‧ 上传 ‧ 说明 ‧ 关于CCUR ‧ 管理 到手机版


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/44449


    题名: 服務創新與商業發展決策支援模式-以天仁茗茶企業為例
    Simulation-based Strategic Dynamics Decision Support System for IT-enabled Innovations and Business Development – a case of Ten Ren’s Tea
    作者: 阮清翠 (NGUYEN THANH THUY)
    贡献者: 全球商務碩士學位學程碩士班
    关键词: Business Development
    IT-enabled Innovations
    Strategy Dynamics
    Simulation
    System Dynamics
    日期: 2018
    上传时间: 2019-06-10 13:36:25 (UTC+8)
    摘要: The advances in IT-enabled Innovations have pushed enterprises to utilize their interrelated resources effectively and adopt suitable decisions on business development. Firms create more than the traditional value for customers, markets, and relationships in order to develop competitiveness within the long-term activity. Especially, customers have the most supplementary choices than ever to choose what they want nowadays. This paper applied the framework of Simulation-based Strategic Decision Support System (SSDSS) in order to investigate customer brand development through five stages from unaware to loyal customers. This newly developed Strategy Dynamics approach based on System Dynamics methodology that could enable managers to realize their internal obstacles, get insights of resource-driven performance to improve their future performance over time. By adopting real case study of a tea company in Taiwan, a numeric-based analysis through different scenarios demonstrates how the proposed SSDSS did help to formulate business development strategies for optimal performance. In addition, IT-enabled innovations in strategic thinking and decision making both could be the enabler for business performance. The anticipated outcome of this paper is the identification of the business transformation and growth that affect the sustainable development of the enterprise. As a result, the quality of decision-making could be enhanced and the model could be applied empirically in other related industries and internationally.
    显示于类别:[全球商務學位學程] 博碩士論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML183检视/开启


    检视Licence

    在CCUR中所有的数据项都受到原著作权保护.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈