近年來社會企業的發展風起雲湧，社群行銷蔚為風尚，而台灣的社企是否趕上潮流來提升公司及品牌知名度，是值得探究的問題。本文採取國人目前最普遍運用的LINE@及臉書為研究範圍；在社會企業的標準認定上採取嚴格的定義。採文獻探討法、立意取樣法、深度訪談之半結構式訪談法、比較研究法等研究方法，廣泛搜尋社會企業後，再個別探究每家社企社群行銷使用狀況。
本研究顯示，我國社會企業營業中有社群網站食農創新類有27家；資訊服務類有16家；教育學習類有8家；環境保護類有8家；社區發展文化保存有8家；就業促進類有2家；醫療照護類有7家；公平貿易類有5家；老人照護類0家；社企創投有2家。
本研究發現我國的社會企業普遍缺乏社群行銷的能力，僅49.1%的社會企業設立了社群網站，積極經營社群網站的僅占23.1%，多數未派專人負責社群網站行銷，產品及理念推廣薄弱。
本研究也發現，社會企業如果適當運用社群網路行銷可降低行銷成本，直接主動接觸客戶，維繫良好的客戶關係，增進銷售業績達到永續經營的目標，而運用社群網路行銷的方式，臉書與LINE@各有不同的策略與方式，臉書經營偏向於提升品牌知名度，呈現更多理念及商品知識及優勢；使用LINE@直接鎖定客戶，針對產品銷售資訊提供，以提升社會企業經營利潤。
In recent years, Social Network Marketing has become a trendsetter. The awareness of Taiwan social enterprises to catch up with this trends to enhance company and brand awareness is worthwhile for further exploring. This study scope is about the most commonly used Facebook, both currently widely used by Taiwanese people. And, the methods of literature exploration, deliberate sampling, semi-structured interviews with deep interviews, and comparative research methods are applied to explore the status of social marketing of each social enterprise.
This study found that 173 Taiwan social enterprises are registered with the Department of Commerce of the Ministry of Economic Affairs. In this study, most of the above social enterprsies lack of the ability to conduct socail network marketing. Only 49.1% of social enterprises set up social networking websites; and only 23.1% have actively managed their products and concepts weakly. If using both social network platforms properly, Facebook can enhance brand awareness and use LINE @ can directly coomuicate to the customer, social enterprises can reduce marketing costs and achieve the goal of sustainable development.
