政治人物經營Facebook粉絲專頁關鍵成功因素之研究 – 以柯文哲市長為例

文化大學機構典藏 CCUR > 商學院 > 資訊管理學系暨資訊管理研究所 > 博碩士論文 > Item 987654321/44205

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/44205

Title:	政治人物經營Facebook粉絲專頁關鍵成功因素之研究 – 以柯文哲市長為例 Research on Critical Success Factors in A Facebook Fan Page Conducted by Politicians - A Case of Mayor Wen-je Ko
Authors:	黃詩庭 (HUANG, SHIH-TING)
Contributors:	資訊管理學系
Keywords:	Facebook 情緒展現政治人物民調 facebook emotional appeals politician opinion polls
Date:	2018
Issue Date:	2019-05-17 13:14:59 (UTC+8)
Abstract:	隨著使用社群網站的人數日趨增加，越來越多的政治人物會使用社群網站作為與選民溝通的一個管道，其中又以會員人數最多的Facebook為主。經觀察後發現，台北市長柯文哲之Facebook粉絲專頁成立的時間較其他幾位市長的粉絲專頁成立時間晚，但卻得到較佳的成效，故本研究以柯文哲市長的Facebook粉絲專頁為主要研究對象。本研究欲找出對影響民調的關鍵因素為何，在此，蒐集了柯文哲市長於2016年1月至2018年5月的Facebook粉絲專頁貼文資訊及TVBS民調，其中貼文資訊包含貼文內容、按讚數、留言數以及分享數，並以受試者閱讀後的情緒將貼文分為正面及負面兩類，將貼文類型分為五類：市府政策、生活、行程、活動和其他。經研究後發現，若是想提高民調則需多發正面情緒以及生活型態之貼文。 Since users of social networking sites (SNSs) are on a rise, politicians also use the SNSs for propaganda. Among the SNSs, Facebook has more members than others. The Facebook fan page of Wen-je Ko, mayor of Taipei, was chosen as the target of this study because his page is established later than mayors of other counties and cities, but has the most successful effect. This study intends to discover the key factors influencing opinion polls about mayor Wen-je Ko. In this study, information from his Facebook fan page from January 2016 to May 2018, including article contents, number of comments, likes, shares and opinion polls from TVBS was collected. His articles were rated with positive vs. negative emotions by respondents. The articles were categorized into five types: policies, private life, itinerary, activities, and others. Findings suggest that Wen-je Ko will have to post more positive articles or those related to private lives.
Appears in Collections:	[資訊管理學系暨資訊管理研究所 ] 博碩士論文

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