學校行銷策略、品牌形象與課程作為對家長滿意度之探討以新北市一所私立K-12學校體系的幼兒園為例

CCUR > College of Business > Master program of global brand and marketing > thesis > Item 987654321/44107

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Title:	學校行銷策略、品牌形象與課程作為對家長滿意度之探討以新北市一所私立K-12學校體系的幼兒園為例 Case study of a private k-12 school’s kindergarten to investigate parents’s satisfaction of the school’s marketing strategy, brand image and syllabus plan
Authors:	陳姿樺 (Chen,Tzu-Hua)
Contributors:	全球品牌與行銷碩士在職學位學程
Keywords:	學校行銷 School marketing
Date:	2018
Issue Date:	2019-05-15 11:26:06 (UTC+8)
Abstract:	本研究目的，暸解學校的品牌策略和形象、課程這三者作為對家長滿意度之關係。根據相關文獻理論，以及此研究個案的教育現況與需求，建立研究架構，而後以該所學校之家長作為研究對象，進行問卷發放和調查，有效問卷為266份，資料分析以SPSS21和Amos20統計軟體進行分析。透過此研究，希望有助於學校日後調整學校品牌形象、課程、行銷策略方針。 The purpose of this study is to understand the relationship between the brand strategy and the image and curriculum of the school.Based on the relevant literature theory and the educational status and demand of this study case, the research framework is established,After that, the parents of the school were used as subjects to distribute questionnaires and surveys, with a valid questionnaire of 266.Data analysis with SPSS21 and AMOS20 statistical software.Through this study, we hope to help school to adjust the school brand image, curriculum, marketing strategy policy.
Appears in Collections:	[Master program of global brand and marketing] thesis

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