Basic color categories and Mandarin Chinese color terms

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/41812

Title:	Basic color categories and Mandarin Chinese color terms
Authors:	Sun, VC (Sun, Vincent C.) Chen, CC (Chen, Chien-Chung)
Contributors:	資訊傳播學系暨資訊傳播研究所
Keywords:	PERCEPTION
Date:	2018-11-28
Issue Date:	2019-01-16 11:24:53 (UTC+8)
Abstract:	Basic color terms used in Mandarin Chinese have been controversial since first discussed by Berlin and Kay in 1969. Previous studies showed much inconsistency on what should be considered as basic color terms in Mandarin Chinese. In the present study, we investigated categories of color rather than merely the color terms used by Taiwanese native Mandarin speakers. Using samples conforming to the Berlin and Kay survey, various colors were chosen from a collection of Natural Color System (NCS) colored papers and mounted on a piece of neutral gray card. The card was then mounted on a touch-screen, under D65 illumination. Thirty-two single-character color related Mandarin terms were selected from a Chinese character database according to frequency of use. Participants were required to select the color sample that matched the term by pressing a virtual button on the touch screen. The results show that certain terms can be directly correlated to basic color terms in English, comparable with the results of Berlin and Kay's original study and those that followed. However, some terms, such as Mo (ink), Tie (iron), and Cai (vegetable), show a wide spread of term maps and inconsistent use among subjects. Principle component analysis (PCA) procedures were used to analysis the commodity of data among subjects. The findings suggest that the basic color categories among Mandarin Chinese speakers are similar to those found in the World Color Survey (WCS), but are represented by wide-spread and inconsistent color terms among speakers.
Appears in Collections:	[Department of Information Communications & Graduate Institute of Information Communications ] journal articles

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