宗教文創產品情感設計之評價模型建構與應用

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Title:	宗教文創產品情感設計之評價模型建構與應用 The Construction and Application of an Evaluation Model for Assessing Religion-Based Cultural and Creative Product Emotional Designs
Authors:	顏惠芸
Contributors:	廣告學系
Keywords:	宗教文化產品設計情感設計文化創意產業評價模型 religious culture product design emotional design cultural and creative industry evaluation model
Date:	2018-08
Issue Date:	2019-01-16 09:20:51 (UTC+8)
Abstract:	臺灣宗教文化的多元發展與活力，是發展文化創意產業的良好資源。目前世界各國力推宗教觀光，可以得知宗教文化創意產業具有以下優勢，其一為宗教商品開發多元，商機與產值龐大，其二為宗教藉由文化創意產業能帶動國家經濟成長，其三為宗教文化知識與意涵的普及程度。因此，本研究計畫以台灣在地宗教文化為個案，以文獻探討、量表設計、調查與資料分析，進行宗教文化元素轉換文化創意設計之情感設計因素分析探討，建立一套宗教文創設計的衡量模式，提供往後相關設計教學之參考，以啟發學子在宗教文化元素轉換創作與思考詮釋之能力，並提供給設計師在設計作品過程中的參考指標、產業評價宗教文創作品之參考依據與應用參考，以及未來相關研究參考之依據。 Taiwan’s religious culture, which features favorable diversity and vitality, is an excellent resource for developing Taiwan’s cultural and creative industry. At present, all countries worldwide are actively promoting religious tourism, which possesses the following advantages: (a) religious merchandise offers diversified development potential, generating substantial business opportunities and output value; (b) by combining religions with the cultural and creative industry, countries can drive national economic growth; and (c) increased popularity in religious culture enables knowledge and cultural significance to be transmitted. In this study, Taiwan’s local religious culture was investigated, where literature reviews, scale designs, surveys, and data analyses were performed to analyze emotional design-related factors employed to convert religious cultural elements into cultural and creative designs. A model for measuring religious cultural and creative designs was built, which may serve as references in various domains in the future: (a) for teachers in design-related education to inspire students’ ability to convert religious cultural elements into creative, thinking, and interpretation abilities; (b) for designers to design their works; (c) for industries to assess religion-oriented cultural and creative works; and (d) for related studies to be conducted on this topic.
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