服務型機器人產品屬性對消費者購買意願之影響-以經驗開放性人格特質觀點探討

文化大學機構典藏 CCUR > 商學院 > 企業實務管理數位碩士在職專班 > 博碩士論文 > Item 987654321/40482

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题名:	服務型機器人產品屬性對消費者購買意願之影響-以經驗開放性人格特質觀點探討 The Impact of Innovative Product Attributes on Consumers’ Purchase Intention of Service Robot: From the Viewpoint of Openness to Experience
作者:	李秀英
贡献者:	企業實務管理數位碩士在職專班
关键词:	新產品屬性購買意願經驗開放性人格特質 New Product Attributes Purchase Intention Openness to Experience
日期:	2018
上传时间:	2018-08-07 13:40:52 (UTC+8)
摘要:	本研究以服務型機器人產品為例，探討新產品屬性對消費者購買意願之關係及其影響程度，而以經驗開放性人格特質所產生干擾的程度及影響？本研究以網路問卷為主, 針對18歲以上的消費者進行問卷調查。回收有效問卷為409份。研究結果顯示，新產品屬性之相對優勢、相容性、複雜性、可試用性及可觀察性對消費者購買服務型機器人有正向影響；此外本研究另加入人格特質之經驗開放性對購買意願作為干擾變數；而研究結果顯示，經驗開放性人格特質對購買服務型機器人呈現顯著且正向的影響。 This study takes service robot products as an example to discuss the relationship between the attributes of new products and consumers’ willingness to buy, and the ex-tent to which they are affected by the experience of open personality traits. In this study, online questionnaires were mainly used to conduct questionnaire surveys for consumers over 18 years of age. There are 409 valid questionnaires for recycling. The research results show that the relative advantages, compatibility, complexity, trial ability, and observability of new product attributes have a positive impact on con-sumers' purchase of service robots; in addition, this study also adds experience of per-sonality traits to openness to purchases. The willingness as an interference variable; and the research results show that the experience of open personality traits has a significant and positive impact on the purchase of service robots.
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