本研究在探討企業是否可以試著經由履行企業社會責任，與消費者對自我認同的潛在心理產生關連，進而影響消費者對品牌的依附，使之有利於提升企業本身的品牌價值，提升企業在同行業中的競爭優勢。
本研究以手機為研究產業，研究對象為學生族群，以便利抽樣法收集資料，抽樣對象為目前有持有手機的學生，並以結構式問卷的方式進行研究。
研究結果發現企業執行企業社會責任的確會顯著正向影響消費者對品牌的依附程度，而由此研究結果對企業提出在品牌經營上之意涵與對未來之建議，或可供企業日後在進行產品規劃或制定決策，以及後續繼續研究的人員作參考。
The aim of this study is to determine whether corporation can influence emotional brand attachment with brands by connecting self awareness of consumers to raise the value of the brand and to be competent in the industry through corporate social responsibilities. The study carries research in the mobile phone industry , targets demography of students, and is conducted through structured survey.
The result of the research shows that executing corporate social responsibilities significantly makes positive impact on the level of emotional bond of consumers with brands. The result of this research can provide recommendation for the future branding and operations of businesses.
