| 摘要: | 本研究主要在目的在以政治人物柯文哲為研究對象，探討台灣主要四大報是否有出現「造神」現象，並分析媒體重視政治人物哪些個人特質。由於當代政治人物需要媒體曝光，且媒體熱度也有時效性，本研究也探討政治人物在不同時期裡的「造神」形象是如何被建構出來的。
本研究以中國時報、自由時報、聯合報及蘋果日報報導柯文哲先生為例，採以內容分析法針對各報在不同階段對其造神框架的建構與使用立場之變化作研究。造神框架類目的建構，以「個人特質」及「政治風格」兩大類別作為主要的分類架構，再向下細分為各框架類目。內容分析樣本方面，第一階段中四大報新聞共計 2360 則，第二階段共計 527 則，以隨機抽樣抽出兩階段各抽出 140 份，總共 280 份
研究結果顯示，四大報在第一階段媒體會把與柯文哲相關之新聞放置「頭版」，且報導面向會傾向報導「讚揚柯文哲」的新聞內容，雖然中國時報、聯合報的造神框架會比其他報少些，但不可否認的，仍然會報導他的正向新聞，且報導內容皆會以報導他的個人特質以及政治風格，而非一般的大眾新聞，但在第二階段中卻與第一階段的研究結果相反，批評柯文哲的新聞變多了，新聞內容也不再報導他的個人特質及政治風格了。
最後再研究中發現有趣的一點，就是在第二階段中，雖然四報都還是有報導少數跟有關柯文哲之新聞，但是內容卻多半是批評他，與第一階段的讚揚他相差甚遠，可看出媒體除了會「造神」外，也會在不同時期有「毀神」的現象。
This study mainly aims at taking the political character Ko Wen Je as the object of study, to explore whether there are "gods" in Taiwan's major four newspapers and to analyze the personal characteristics of the media. As the contemporary politicians need media exposure, and the media heat is also timeliness, this study also explores how politicians' images of "making gods" are constructed at different times.
In this study, the Chinese Times, Liberal Times, United Daily News and Apple Daily reported Mr. Ko Wen Je as an example, the content analysis method for the various newspapers at different stages of its construction and use of the framework of the changes in the position of the study. The construction of the framework of the gods, the "personal characteristics" and "political style" as the main classification of the two categories, and then subdivided into the framework category. Content analysis of the sample, the first phase of the four major news reported a total of 2360, the second phase of a total of 527 to random sampling out of the two stages of the extraction of 140, a total of 280.
The results show that the four major newspapers in the first phase of the media will be related to Ko Wen Je news placed on the "front page", and reported to be inclined to report "praise Ko Wen Je" news content, although the China Times, Than the other reported less, but undeniable, will still be reported his forward news, and the content will be reported to cover his personal characteristics and political style, rather than the general public news, but in the second phase with The first phase of the study on the contrary, criticized Ko Wen Je's news more, the news content is no longer reported his personal characteristics and political style.
Finally, the study found interesting point, that is, in the second stage, although the four newspapers are still reported with a few related to Ko Wen je news, but the content is mostly criticized him, with the first stage of praise he is very different See the media in addition to "making God", but also in different periods of "ruin" phenomenon. |
