蒙古觀光客之旅遊動機等相關研究

文化大學機構典藏 CCUR > 國際暨外語學院 > 全球商務學位學程 > 博碩士論文 > Item 987654321/39729

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题名:	蒙古觀光客之旅遊動機等相關研究 Study on the Pull and Push Motivations, Travel Satisfaction and Destination Loyalty of Mongolian Tourism
作者:	瑪伊(Bayarmaa Sukhkhad)
贡献者:	全球商務碩士學位學程碩士班
关键词:	Mongolian tourism
日期:	2018
上传时间:	2018-05-01 10:06:40 (UTC+8)
摘要:	The tourism industry is one of the most important and significant economic sector in Mongolia because it provides huge source of income to Mongolia. The main purpose of this research is to investigate the international tourists’ effect of pull and push motivation toward travel satisfaction and destination loyalty in Mongolia and the relationship between them. Pilot questionnaire survey was conducted with 105 international respondents who have traveled in Mongolia in June 2017. Formal test was conducted with 385 respondents in November and December 2017. The lists consisted of 37 attributes representing pull motivation (13 attributes) as “destination factor”, push motivation (15 attributes) as “psychological factor”, travel satisfaction (4 attributes) and destination loyalty (5 attributes). The questionnaire study was conducted via online. The study with all samples was tested by using research methods including descriptive analysis, and factor analysis and reliability test. The tests were analyzed on Statistical Package for Social Sciences (SPSS) version 23.0 software. As a result, push and pull motivation of tourists is proposed to affect travel satisfaction positively and directly to have travel satisfaction. Also, there is a positive relationship between travel satisfaction and destination loyalty.
显示于类别:	[全球商務學位學程] 博碩士論文

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